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China Coatings Network
: In recent years, China'
coatings
industry has been rapid development, becoming the world's largest paint producer. However, the environmental protection of paint products has been the topic of concern to the industry, and the rapid development of the paint industry has a sharp contrast, China's
water-based coatings
has been developed for nearly a decade, has always been edoteric, the road to development is slightly longer, and foreign water-based coatings gap is very large, especially in the field of
built coatings
more obvious. For the cause of this situation, in fact, this is not a matter of spending power, but the consumer's lack of understanding of paint caused. At present, Doles, Libang and other familiar products, the real national brand or regional brands did not really enter the minds of consumers, and in the low-end consumers and high-end products there is a certain gap, affecting the promotion of water-like paint.
in addition to people's problems in the concept of consumers, in fact, most of the building paint production enterprises, there are some contradictions. Industry insiders said: "Construction coatings production enterprises are only a few in the real market, and 70%-80% of enterprises are doing engineering, the main reason for this situation is mainly because of the current domestic
soinsoic enterprises
in the production conditions, technological advanced, product stability and other aspects of defects, difficult to support the market demand, which also restricts the rapid development of the water-based coatings market to a certain extent." "
Although the current domestic water-based coatings can not be equal to low-carbon, but, with consumers on their own health understanding, with the external climate, consumption habits and other factors, water-based coatings because of their own environmental protection, in Japan, Europe and the United States market share has been more than 60%, and China's proportion is significantly lower. Industry insiders say that in the next five years, water-based coatings in China's market share or can reach 20%.
" in recent years, paint appeared in addition to formaldehyde, clean taste and other selling points, in recent years paint and no new selling points appear, the market has returned to calm. After several years of precipitation, consumers are no longer particularly interested in those selling points, after all, these selling points are not the most critical thing of the paint itself. On the contrary, environmental protection has become the most important safety concern," industry insiders said.
according to the small editor understanding, in the process of water-based paint development, to promote energy-saving and environmentally friendly water-based paint development policy, the government needs further supply. For example, increase the proportion of water-based coatings used in urban infrastructure construction and government procurement, so that enterprises in the market to get real benefits; Transfer positive energy, promote energy conservation and environmental protection, promote water-based coatings, in the government vigorously advocate the promotion of energy-saving and environmental protection at the same time, bring water-based coatings and other related energy-saving and environmental protection industry publicity.
This is not only in line with the current development of China's environmental protection and energy-saving industry needs, but also to environmental protection and energy-saving coating enterprises to support and encourage, but also help to deepen the general public from their own health and safety to deepen the understanding of water-based coatings, so that the choice of coating and coating more inclined to environmental protection and reduce the coating coverage plumpness, color, hardness and other requirements. Industry insiders said: "If you can also go deeper, the national tu enterprises can also take this east wind to promote its brand, to reverse the hearts of ordinary people long-standing 'non-international brand' consumer psychology." ”