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    Home > Coatings News > Paints and Coatings Market > Water-based coatings have not yet become mainstream products in the market

    Water-based coatings have not yet become mainstream products in the market

    • Last Update: 2021-07-23
    • Source: Internet
    • Author: User
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        Global Coatings Network News:

    The environmental protection of coating products has gradually attracted consumers' attention, and "environmental protection" has also become a key word in the building materials and decoration market.
    But in the face of all kinds of paint products, consumers still find it difficult to distinguish the pros and cons.
    So, what is the real environmentally friendly paint?

      Global Coatings Network News:

    With the popularization of the concept of environmental protection, water-based coatings are recognized by more and more consumers as products with environmental performance.
    However, due to many factors such as price and decorative effects, water-based coatings have not yet become mainstream products on the market.
    Experts in the industry expressed that they hope that coating companies will conduct in-depth research and development, make breakthroughs in product quality and expand the market with the help of environmental protection needs.

    The industry is hot but the market is cold

    For a long time, home decoration coatings have attracted wide attention from consumers due to their close relationship with home life and environment.
    For a long time in the past, paint was used as the main paint product for home decoration with its rich colors.
    However, in recent years, more and more evidence has shown that behind beautiful homes, traditional oil-based paints affect people's health to a certain extent.
    Therefore, environmentally friendly coatings with less harm are more and more favored by consumers.

    As a new home improvement product in recent years, water-based paints mainly use water as a diluent.
    Compared with traditional solvent-based paints, harmful substances such as formaldehyde and aromatic hydrocarbons are greatly reduced.
    However, consumers' awareness of water-based coatings needs to be improved.
    Consumers only pay attention to the hardness and fullness of the coatings, while ignoring other aspects of cognitive methods that need to be changed.

    It is understood that China's paint production exceeded the 10 million tons mark in 2011, reaching 10.
    795 million tons; in 2012, a year-on-year increase of 10.
    7%, China has become the largest country in paint production and consumption.
    However, the utilization rate of water-based coatings in my country lags far behind the United States and Europe.
    At present, the utilization rate of water-based coatings in my country is less than 10%, and the market is showing a pattern of "hot industry and cold market".

    Water-based coatings have always been unable to shake the market position of oil-based coatings.
    In addition to limited market awareness, cost performance and corporate transformation costs are also important factors hindering their development.
    According to reports, the development of water-based coatings in China is very tortuous.
    In the ten years since its inception, many domestic companies have stepped into it, but it is difficult to scale.
    In some household building materials markets in Beijing, the reporter noticed that the price of water-based paints is higher than that of oil-based paints, and many paint sales personnel can't say other advantages of water-based paints besides "environmental protection performance".

    Water-based paint

    In addition, most coating companies currently use oil-based coatings as their main products.
    This can be seen from the market share of water-based coatings that is less than 10%.
    Therefore, some companies are not willing to take the risk of "oil-to-water" transformation.
    Moreover, to realize the transformation from oil to water is not only a product transformation.
    After the oil is changed to water, a series of follow-up services such as coating equipment and oiler construction technology must be changed, which will inevitably incur huge transformation costs.

    Yang Yuande, secretary general of the China Coatings Industry Association, believes that the development of water-based coatings by domestic paint companies is undoubtedly the greatest benefit to the environment, and it can also reduce the price of water-based paint products on the market and benefit consumers.
    However, to replace oil-based paint with water-based paint, not only the original coating line needs to be modified, but also the production process is very different.
    Coatings companies should proceed step by step, and should not rush for success, so as to avoid letting immature water-based coating products flow to the market.
    Efforts are needed to upgrade the quality.

    Although water-based coatings are beginning to be accepted and recognized by more consumers, they are still the world of oil-based coatings for the larger medium and low consumer market.
    According to data, the use rate of water-based paint in Europe has reached 80%, and since 2004, the EU has banned the production, sale and use of paint.
    In China, the utilization rate of water-based paint is still very low, and it only reaches 30% in developed cities such as Beijing and Shanghai.

    In this regard, it is believed that the biggest advantage of water-based coatings lies in environmental protection, but because the coating effect of most domestic water-based coatings cannot fully achieve the same effect as traditional coatings, and the coating process of water-based coatings is greatly affected by the construction environment , The construction period is longer.
    Therefore, it is difficult for water-based coatings to truly occupy the market.
    She said that coating companies should produce products that adapt to different environments.
    If product quality cannot be upgraded, it is difficult for water-based coatings to be widely accepted by the market.

    However, the industry remains optimistic about the future prospects of water-based coatings.
    The health, environmental protection and other characteristics of water-based coatings have clearly shown a trend of continuous improvement in the sales market in recent years.
    "The market prospect of water-based coatings is huge.
    For many domestic coating companies, it is important to increase R&D efforts, break through technical bottlenecks, and continuously improve and enhance their performance.
    At the same time, vigorous promotion in sales terminals and cultivation of market demand are more important.
    It is indispensable.
    " Zhao Ling said that in addition to focusing on product quality and health indicators, coating companies must devote more energy to the cultivation of the consumer market.
    She believes that the industrialization of products needs to be promoted by all companies.
    On the one hand, it needs the attention and support of relevant departments.
    On the other hand, companies need to reach a consensus with home improvement companies.
    At the same time, they need to popularize the knowledge of water-based coatings and promote products to consumers.

    It is understood that domestic coating companies including Carbo-Li, China Resources, Sankeshu and other brands have launched water-based coatings in recent years, and have made technological breakthroughs in product development.
    "Garboli water-based coatings have achieved qualitative breakthroughs in hardness, fullness, gloss and other technologies.
    " Jiabaoli said that the next step will be to take the market application of water-based coatings for consumer experience and take the lead in the industry.
    Promotional activities within the scope popularize the healthy consumption concept of home decoration.

    For the coatings industry, a very important means to reduce VOC emissions is the water-based coating.
    At present, the water-based ratio of interior decoration coatings, furniture coatings, anti-corrosion coatings, and automotive coatings is gradually increasing.
    At present, the country has formulated a number of national standards such as GB18582-2008 "Limit of Hazardous Substances in Interior Decoration Materials and Interior Wall Coatings", GB24410-2009 "Limits of Hazardous Substances in Waterborne Wood Coatings for Indoor Decoration and Renovation Materials", etc.
    The coating industry is developing in a healthy and orderly manner.
    But to truly realize the industrialization of water-based coatings, it is not the efforts of a few companies, nor can it be easily achieved in a short period of time, but the joint efforts of the entire industry.
    (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network
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