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On August 12, the Health Industry Capital Summit kicked off at the Boao Forum for Asia Hotel in Hainan, with the opening of the 2020 China Health Industry Ecological Conference.
the summit was organized by Zhongkang Information, CITIC Securities and Guosheng Securities.
held a six-day conference on the theme of "Day by Day - A New Era of Health Management for the Full Life Cycle".
As the conference's in-depth cooperative media, Sina Pharmaceuticals (micro-signal: sinayiyao) full special report, special topics, micro-blogs, WeChat synchronous pictures, for the attention of the guests of this industry event to bring a visual feast in person, we will be the first time to package the conference dry goods hard goods presented to the audience.
the following for Shandong Lijian Pharmacy Chain Co. , Ltd. Vice Chairman Huang Xiaoding part of the speech: OTC products have several characteristics, first of all OTC varieties and sales are much smaller than prescription drugs, which is why prescription drug manufacturers generally look down on OTC manufacturers, but it has a greater room for flexible development, the current policy is 4 plus 7 sets of prescription drug manufacturers to change to OTC.
Second, common conditions are highly available, OTC safety is higher than efficacy and accuracy, re-customers' treatments are low compliance, and store display richness and variety are largely dependent on OTC products.
potential for the future of OTC as a whole is huge, and the potential for pharmacies is huge.
OTCization for prescription drug manufacturers and prescription for pharmacies.
Huang Xiaoding introduced, prescription manufacturers do OTC, one is to do OTC products, the future of the entire sales channel market space is large, so prescription drug factory OTC chemical drugs as far as possible to do OTC.
, operations and markets do OTC, don't always think about the clinical set of play.
is once again about branding.
Huang Xiaoding suggested that pharmacies to do prescription management, to do in-depth knowledge operation, content marketing, to docking manufacturers OTC, manufacturers OTC drugstores can not connect, will not docking, that no way, can only trade just.
-based prescription operations are knowledge operations and customer management.
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