Wave Eye Scouting 2020 Sip will be how prescription drug companies enter the retail channel pain point how to solve.

August 12-17, 2020 Sipu will be held in Boao Grand, the theme of the conference: day by day, yi line - the beginning of a new era of life cycle health management.
Sip will be based in China, go global, with "cooperation, innovation, science and technology, research and development, capital" as the core label, bringing together domestic and foreign mainstream institutions including pharmaceutical, business, capital, research and development, science and technology, medical, health services, financial insurance and other fields, to build a global health industry ecological conference.
As a strategic cooperation media of the General Assembly, Sina Pharmaceuticals (micro-signal: sinayiyao) special report on the whole process, for the attention of the guests of this industry event to bring a visual feast in person, the first time to pack and organize the dry goods hard goods to pass to everyone.
the biggest pain point for prescription drug companies entering the retail channel? How to overcome it? Mr. Cai Jingyou, Managing Partner of PriceCoast, shares his research and judgment with us.
Prescription drug companies into the retail channels when the huge pain point, China's 50 million can not rely on their own promotion team to cover such a large terminal base, must be through the cooperative alliance way, the cooperative alliance way to the prescription drug enterprises to bring the cost of marketing costs to spend, in the end which stores really generate sales, which Stores really still have sales potential, which stores display invalid display, some stores do not promote well lead to worse than competitors, these data prescription drug management retail team would like to know, because can help them understand his delivery and returns are proportional, such a data in the vast majority of our pharmaceutical companies we can not get.
Faced with 500,000 pharmacies have a number of operating entities, even if the group is also set up branches in different provinces, the management of these branches is not necessarily unified, the system is not necessarily open, a lot of data is not necessarily completely up docking manufacturers, so manufacturers often do not have a basic database, to help him understand the sales potential of each store, and make corresponding resource matching adjustments.
if someone can provide relevant data in their own extensive coverage, as well as data-backed category management decision-making basis, will not become a more attractive service for upstream manufacturers.
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