WeChat changes the focus of competition How to do WeChat marketing

China Paint Network
: In the Internet era, the emergence of WeChat has changed a lot of people can not imagine things. WeChat has changed people's reading habits, changed people's living habits, but also changed the focus of competition. With the adversity of WeChat, China Mobile, China Unicom and China Telecom have lost billions of dollars in SMS business. Of course, in
coatings
industry is the same,
coatings enterprises
who is the real competitor, in this era, paint enterprises how to do a good job of WeChat marketing?
The introduction of any new thing needs someone to try, someone to study, of course, WeChat is no exception, in the last two years, there are many enterprises have invested in WeChat marketing research, and achieved good results. However, it is understood that at present, the paint industry has not really started speaking to do WeChat marketing. Paint enterprises did not really enter the ranks of WeChat marketing because many paint business leaders have not completely changed their thinking.
In the previous Internet marketing process, paint enterprises are the last to enter the Internet era, when paint enterprises began to learn to play Internet marketing, people have begun to study new marketing ideas and marketing thinking. Paint companies are half a beat slower than others.
It is understood that the average age of the current domestic paint business leaders is basically between 30 and 40 years old, the ability to accept new things is strong, but many paint business leaders are afraid of wolves after fear of tigers, dare not boldly try new areas. In the current industry development process, paint enterprise A's competitors are not paint enterprise B, but thinking, this invisible competitor will let the enterprise in a short period of time from prosperity to decline, so paint business leaders must change the mode of thinking.
in this era of rapid change, paint enterprises need to keep up with the pace of the times, understand the characteristics of the market, targeted product marketing, the use of good information update fast characteristics, grasp the opportunity to carry out marketing.
a lot of people will say we will "play" WeChat, so how much do you know about WeChat's function? A lot of people are just limited to chat, how you look at WeChat, WeChat will provide you with what kind of service. The likes of Lenovo and Contek have already tasted the sweetness of WeChat marketing. Such as Kantek in the country have thousands of stores, Kantek can use WeChat to make orders, first users can scan Contek's QR code directly order, and then Contek will be placed orders to the nearest pharmacy for distribution, to ensure that users can use the drug in the shortest possible time. Many people feel that WeChat has little to do with pharmaceutical companies, but the success of Kantek micro-marketing has taught these people a good lesson.
In fact, we look at the paint industry, many paint enterprises in all regions of the country have a first-level agent, second-level agent, etc. , if they use the WeChat platform, can do research, do the mall, can also let dealers through WeChat reservation pick-up, so that operators can save A large part of the cost, and can let all agents, distributors have joined their own official WeChat platform, if there are any recent activities, what products to put on the market, directly through WeChat's information function can inform agents and distributors in the shortest possible time, this spread speed is quite fast.
paint enterprises can cultivate their own fans through their Own WeChat account number, can regularly hold some activities, through activities to attract a large number of WeChat subscription number, as long as you can cultivate thousands or tens of thousands of loyal fans, that paint enterprises new products into the market is a very easy thing, in addition, through various activities, so that consumers have a sense of participation, such a ten, ten can spread thousands, so go on paint enterprises worry about big things!