What are the key innovations in the Omega-3 market? (iii)

Manufacturers are now looking for new, efficient and convenient ways to add
Omega-3EPA
and
DHA
fats to dietary supplements, foods, beverages and other products, and consumers are looking forward to a new market revolution. In addition, sustainable, environmentally friendly harvesting and planting
Omega-3
raw materials are meaningful for the long-term stability of the market and can also stimulate consumer awareness of environmental protection.Omega-3Omega-3 supplements
focus on formulation trends and key raw materials. Vegetables, seaweed sources and other marine sources such as krill and krill oil
Omega-3
are being explored by producers as competitors to fish oil sources. Fortified
with Omega-3
vegetable oils and powders are beginning to catch on, and manufacturers have many unexered opportunities in this area.innovation is driving the
Omega-3
market, the U.S. market is changing, and manufacturers are adapting to this trend. For example,

2016,
Aker
launched its first krill oil concentrate
Superba Boost
, which is rich in phospholipids, choline and
Omega-3
. At the same time, two capsules of the product are available in
Omega-3
fatty acids
EPA
and
DHA
daily.is seeing more alternatives on the market than dietary supplements, such as more dairy products with
Omega-3DHA
, and
Omega-3
products are also being accepted by the whole family and a wider population, which is important for the development of the market as a whole. Dietary supplement alternatives, such as fructose and functional confectionery, are becoming popular in North America and are beginning to seep into other regions. Softgels currently dominate the U.S.
Omega-3
market, and
EPA
and
DHA
are being added to more products such as yogurt, smear sauce, milk and baked goods.Taste ChallengeAs we all know, one of the main obstacles to
Omega-3
formulations is the
"
Consumer Objective Sensory Experience
"
, which is nutritious but tastes poor, and many manufacturers are developing new ways to avoid this un enjoyable taste. For example,
Arista
has introduced an
Omega-3
powdered oil that smells slightly lower than grease and can be added to dairy, baked goods and foods.
Omega-3
products often face taste problems, but end products can be refined, deodorized, antifreeze, properly processed to meet or exceed industry quality standards. Soft gels are
popular
Omega-3 fatty acid supplements that help reduce fishy smells.Aker has overcome the taste problem of krill oil products.
2016
, Aker introduced a new packaged
Superba 2
that improves odor, taste and visual appearance, and is manufactured using the company's patented technology,
Flexitech
. This technique effectively purifys and concentrates a variety of healthy elements in krill oil, such as phospholipids and
Omega-3
, while also removing salt from krill oil, which greatly improves the taste and odor of the product. The consumer's sensory experience makes sense for the sustainable purchase of the product. To ensure a good taste, the manufacturer also sets the total oxidation value of
Omega-3
(
TOTOX
) to a maximum concentration of
Omega-3
of
5
.
's

TOTOX
is usually between
1-3
to ensure low grease oxidation and to mask some fishy smells. At the
, Alask Omega
analyzes the taste scale of grease through sensory testing platforms to achieve consumer satisfaction with product quality.Omega-3
a more active molecule that is prone to oxidation and corruption if not handled properly. Marine or seaweed sources
Omega-3
also face odor barriers, and the key to avoiding odors, taste, oxidation, and acidity is to start with high-quality, refined raw materials.
Wright Group
has launched a range of
SuperCoat
microcystic fish oil powder products for use in baked, processed foods and some beverage products such as milkshakes, which contain fat that masks some unpleasant tastes. In addition, some manufacturers use microcystic or nano-milk technology to
Omega-3
in beverages and bottled water.Capsugel
uses unique hard capsule technology to solve many of the challenges faced by
Omega-3
products, such as compounding with incompatible raw materials, taste, viscosity and stability of raw materials (humidity, oxidation, acidic environment, temperature of external operation, etc.). The solution to these solutions can improve the consumer's sense of experience and increase the frequency of consumer use. Most marine oils use softgels, which are made of gelatin or vegetarian, but softgels are currently on the decline. Because it contains plasticizers that create microchannels in gelatin, allowing oxygen to enter, pungent odors to penetrate, and the possibility of entering the shell layer. Antioxidants can be added appropriately for this situation, but not all businesses are willing to do so.as the market demand for plant-source capsules grows,
Capsugel
's
DRcaps
protects the integrity of raw materials in humidity and acidic environments and is suitable for liquid products.
DRcaps
is a hydroxypropylene cellulose capsule that protects the ingredient from stomach acid without using a intestinal coating. In addition, vegetarian capsules have acid-resistant properties, so the capsules do not break down in the stomach, but when entering the stomach acid or close to the intestines
pH
value of
6.8
will be immediately opened and released. To address the unpleasant odor of the product,
Capsugel
introduced nitrogen-filled
Licaps
hard capsules that avoid oxygen entry throughout production and microcysticization.
Licaps
capsules are suitable for marine or krill oil products, mainly because they promote the stability of the raw materials of the product, this capsule technology can prevent oxidation reaction, thus preventing the decomposition of raw materials and the loss of efficacy. another way to solve oxidation and odor is to re-match marine-based oils and antioxidants. Marine oils are often compounded with carotenoids, such as phospholipids, which can be highly unstable when exposed to oxygen. These products include astalmeth, zephrine,
β-
carotene, loatin and lycoprotein, carotenoids are unstable plant raw materials, krill oil and carotenoid combination can achieve antioxidant effect, but also can increase the stability of raw materials, to solve some unpleasant odors. sustainability concerns to ensure
rapid and stable
development of the marine Omega-3 market, sustainable production is becoming the focus of attention. Consumers are aware of the sustainability of seafood and the increased demand for seafood products from sustainable sources. In addition, a
of Omega-3
manufacturers and retailers are aware of the importance of industry chain sustainability. supply source
/
supply value chain certification processes such as the
MSC
chain of regulatory chain project can help manufacturers raise sustainability awareness and increase consumer awareness. These certification programs are important to consumers who value sustainability practices and increase their loyalty to their products. At the same time, manufacturers attach sustainability certification marks to their products to facilitate differentiation from conventional products on the market. In the future, consumers will be more interested in products certified from sustainable sources, which will drive dietary supplement manufacturers to improve the overall sustainability of their products. is focused on product sustainability practices as part of the company's strategic development. From expertise to third-party certification, the company practices sustainability across all aspects of the company's business and is currently awarded
A
by Sustainable Fisheries. Sustainability is
the success of the Omega-3
market and will evolve into a global industry standard in the future. In fact, data from
NMI 2016
show that supplements use ingredients that focus more on the source of the product's raw materials, while also being interested in natural, organic and sustainable sources. addition,
Arista
is actively practicing sustainability practices. Over the years, the company has focused on sustainability principles throughout the process, from fish farming to harvesting to production and processing, minimizing waste of resources. At the same time, by-products produced by marine oils during finishing are used to make biofuels, fertilizers and animal feed. In terms of wild fish harvesting,
Arista
uses only certain sizes and quantities of fish. demand for natural retailers, organic foods and other ethical products, which also suggests consumer concerns about sustainable products. However, the food and beverage market has the potential to grow faster than the dietary supplement market, as consumers prefer to consume nutrients in the form of food rather than medicines. With the shortage of marine resources, consumers have realized the importance of resource sustainability. As this awareness grows, the market for seaweed or other forms of long-chain
Omega-3
fatty acids and their preconsumable substances
ALA
and
SDA
will grow even faster in the future. road to future,
Omega-3
market development is mainly reflected in the following four characteristics. First, as markets evolve, the industry has more potential in emerging markets in the future, as consumers in the region suffer from severe nutritional shortages. Second, scientific research and new health claims will drive the
Omega-3
market, especially in brain health, and the trend of aging will drive its use in the brain. Third, sustainable business models may or may become one of the main indicators affecting consumer buying factors in the future, while more plant sources
Omega-3
products will appear on the market. Fourth, fierce competition in the industry will lead to inter-enterprise mergers and acquisitions and price erosion, which will eventually increase consumer access to such products.