What do we buy when we buy fresh food online?

Original title: We buy fresh on the Internet, what do we buy?
door of the small shop opened, closed, operating projects for one after another, but only one small shop selling vegetables and fruits has been strong. Why? Because fruits and vegetables are just needed. Therefore, in the era when everything is to be "Internet plus", the emergence of a large number of fresh e-commerce is also natural.
data show that china's fresh e-commerce market in 2015 in the size of about 50 billion yuan, in 2016 reached 90 billion yuan, is expected to reach 150 billion yuan this year, by 2019 will exceed 350 billion yuan. Such a large market size will naturally be contested. According to statistics, the number of fresh e-commerce companies in the country has more than 4000, but only 1% profit, 4% flat, 88% loss, the remaining 7% is a huge loss.
fresh e-commerce seems to be experiencing two days of ice and fire.
, on the other hand, the huge size of the market attracts capital rushing to invest. BAT have all entered the market - Alibaba invested in Yiguo fresh, Tencent invested in daily fresh, JD.com invested in every day orchard, Baidu invested in Cofco I buy net.
the capital, fresh e-commerce seems to be about to usher in the dawn. Daily Yousser has announced that it has become the first fresh e-commerce company to achieve regional profitability in Beijing. Many in the industry believe that 2018 will be a golden age for fresh e-commerce to turn a profit. Originally, Life's founders said they expected to break even in 2018, and Tian Tian Orchard and Yiguo Fresh also said they would be profitable and launch listing plans in 2018.
, on the other hand, the industry reshuffle has been under way, and many fresh e-commerce companies have been or are about to be eliminated. Earlier, there was a list of the death of fresh e-commerce, said that since last year, there have been young vegetable king, fresh food club, delicious 77 and other 14 fresh e-commerce enterprises closed down.
At the same time, many people in the industry think that fresh e-commerce is a relatively high risk, input and output is not so ideal industry, and even some entrepreneurs said that the industry is "everywhere pits, temporarily will not touch."
there is no denying that more and more people are buying fresh food online. Don't think about the gains and losses of capital, don't care about the success or failure of entrepreneurs, as ordinary consumers, why buy fresh on the Internet?
first is convenience. Just move your finger, buy it anytime, anywhere, and have someone deliver it to your door. And not only can buy for themselves, but also for parents, relatives and friends. The second is richness. How big a supermarket can you buy all kinds of fruits, seafood, meat and poultry all over the world? Third, for Internet addicts, it is to buy food online to be happy.
Industry believes that fresh itself has a strong household consumption characteristics, with more and more growth in the Internet, and the quality of life has a higher pursuit of 90, 00 after the gradual step into the family, such as fresh e-commerce mature, users and demand will usher in explosive growth. (Wang Li)