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China Paint Network
: wallpaper industry development so far, gradually leveling off. But in today's turbulent home industry, the wallpaper industry is more or less affected. Therefore, wallpaper enterprises want to "steady" in the industry to seek development, we must clear the overall pattern of the wallpaper industry, a comprehensive understanding of the development of the industry, so as to adjust the strategic model of enterprises in a timely manner.
the development pattern of the wallpaper industry gradually clear, in China's wallpaper market, to the United Kingdom, Germany, Italy, Spain, Japan, South Korea, the majority of products, its market occupation rate (sales) as high as 70%. According to the investigation invention, foreign wallpaper brand price is higher, important occupation of the high-end market. Although the domestic also has positioned in the middle and high-end market wallpaper products, but imported wallpaper products firmly occupy the middle and high-end consumer market.
Because China's wallpaper industry is in the stage of re-development, the sea wallpaper enterprises actively cite advanced skills, progress and consumption of quality, but also with many foreign brands such as the Netherlands, Italy, Germany wallpaper enterprises, agent sales of world-renowned brand wallpaper. As a result, wallpaper brands that consumers can choose from are more abundant.
because of the strong competition in the wallpaper market, businesses have gradually realized that to maintain competitiveness, they need to enhance both brand and performance. Consumers in the process of buying wallpaper to pay attention to the effectiveness of the important wallpaper distribution, exchange, construction, current review, protection and maintenance, as well as the improvement of the business according to the customer's reaction, these aspects will affect the consumer's attitude towards the brand, so through the perfect effect to establish a better brand image.
consumers are demanding more and more products, and the requirements for products are getting better and better. This has prompted the overall level of the wallpaper industry to improve, but also wallpaper enterprises have a warning. Only to meet the needs of consumers, highlighting the advantages and characteristics of wallpaper products, in order to better popularize wallpaper products. In particular, personalized and customized wind change, wallpaper enterprises to people-oriented, to meet the personalized needs of consumers.
conclusion: is the so-called "confidante skin war is not lost", wallpaper enterprises should always pay attention to the overall development trend of the industry, a comprehensive understanding of the industry development trends, which is extremely beneficial to the internal strategic adjustment of enterprises.