What enlightenment does the World Internet Conference bring to the coatings market?

3.
Innovation

In the speeches of some entrepreneurs at this World Internet Conference, it can be seen that both the network, the terminal and the application are all becoming intelligent in all directions.
It can be seen that intelligence has been the general trend of future development, and the realization of intelligence is inseparable Innovation.

Facing the severe homogeneity of products in the coatings market, more and more traditional companies have begun to enter the Internet.
"Some entrepreneurs or marketers regard Internet-based e-commerce channels as all of Internet marketing.
" Tang Ren, a researcher on home e-commerce, thinks so.

Some companies believe that "Internet marketing" means opening online stores on Taobao or Tmall, but in the end they found that the store cannot achieve purchases without traffic and conversion rates, and then began to think about other Internet marketing methods.
In fact, there is nothing wrong with traditional paint companies taking the initiative to "touch the Internet" following the trend.
After all, they can learn some concepts, viewpoints and methods of Internet thinking, but there are so many online shops, just blindly following the opening of an online shop on Tmall Taobao.
How can it highlight the characteristics of the enterprise itself.

Therefore, paint companies embracing the Internet, in addition to timely official website, WeChat and Weibo information, online and offline interaction with consumers at the same time, it is necessary to formulate scientific and effective marketing plans based on the company's own characteristics, so that it is possible to obtain marketing Success.
At the same time, companies still have to focus on their own business and do a good job of their products and services, so that they can have an advantage in the "Internet" army.

From the current point of view, the upgrading and transformation of the "Internet + coatings industry" is mainly manifested in three aspects: the diversification of sales channels, the expansion of investment opportunities, and the innovation of products.
Enterprises should first focus their innovation attention on their core and areas of expertise, and then gradually launch other aspects of innovation.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )