What is the world view of wallpaper enterprises?

China Paint Network
News: an ideal entrepreneur wants their career to go to the next level, a promising wallpaper enterprises of course can not be separated from the open market, in the domestic wallpaper market demand growth slows down today, more and more wallpaper enterprises realize the importance of "going a country", then how can we really foot in the international market?
It is well known that in the international wallpaper market, Chinese wallpaper enterprises, whether in the historical evolution or brand effect, are temporarily difficult to compared with international brands, and many domestic wallpaper brands are still struggling in the mire of the price war. And this is not due to the domestic wallpaper enterprises backward technology, weak capital, late development, industry stagnation, market disorder and other issues. In fact, the most need to improve is not external competitiveness, but the value of the national brand itself, only optimize the roots of Chinese manufacturing, in order to build core competitiveness, and ultimately form a brand development drive, the realization of China's intellectual creation.
At present, throughout the market and the future, many wallpaper production enterprises in order to meet the current defective domestic market environment, passively and the international market advocated the purpose of green environmental protection, which greatly highlights the development of China's wallpaper market deformity and immature status quo. Therefore, it is also obvious to lower the survival law of national brands, so that why international brands in China's wallpaper market share is always high.
years, with the international high-end brands continue to enter the domestic market, making China's wallpaper industry become a group of strong, weak meat and strong food. If China's national brands still can not face themselves, and a responsible attitude to guide consumers, then sooner or later, the international wallpaper giants will integrate their own brands with Chinese culture, and eventually shape a Chinese-style international brand, so that consumers' purchase-oriented become a habit, when the wood has become a boat will be out of reach.