What other opportunities are there for the condiment industry in the Nuggets long tail market?

"Seven things to open the door, chai rice oil salt sauce vinegar tea"

The presence is not very high, but the territory is getting bigger and bigger.

Product Perspective - Inventory of Condiments

Condiments can be divided into two categories: traditional condiments and compound condiments

Traditional condiments refer to condiments that produce a single taste, with "salt, sweet and fresh" corresponding to salt, sugar and monosodium glutamate respectively

The classification methods of traditional and compound are relatively general.

Basic condiments mainly include salt, sugar, and monosodium glutamate, which are also the most basic condiments

Popular condiments mainly include soy sauce, vinegar, oil consumption, cooking wine,

Emerging condiments are mainly the types of condiments that have emerged in the past decade, with rapid development and large consumption.

Corporate Perspective - The Long Tail Market of Condiments

As a necessities of life, the strong consumer stickiness generated by taste memory has become the cornerstone of the sustainable development of the condiment industry

From the perspective of basic condiments, the concentration of salt production enterprises is very high.

According to industry insiders, basic condiments are in rigid demand and the market demand is large

　　Soy sauce, vinegar, cooking wine and other popular condiments have a long history.

　　Among the three categories of soy sauce, vinegar, and cooking wine, the consumption of soy sauce is the largest, and the consumption in 2020 will exceed 10 million tons, with the highest market concentration

　　The fermentation processes and sales channels of soy sauce, vinegar, cooking wine and other products overlap, and popular condiment companies all produce these kinds of condiments

　　Condiments such as condiments for hot pot and Chinese dishes developed with the “out of the circle” of Sichuan-style food culture, and two listed companies, Yihai International and Tianwei Foods, emerged

　　Monosodium glutamate, chicken essence, chicken juice and other products are used as umami condiments to replace monosodium glutamate, and its local representative enterprise is Jialong Co.

　　The distinctive condiments represented by Fuling mustard, Guizhou Laoganma, Wangzhihe fermented bean curd, and Pixian watercress, although the penetration rate is not high, still have enough market space
.
Because the market demand for the product itself is relatively small, and it is difficult to adjust the consensus, only some products with local characteristics can meet the regional needs
.
This type of condiment represents the long tail of the entire condiment market, and is also the main battlefield for small and medium-sized condiment companies
.

　　In the 1980s and 1990s, the consumption structure of condiments mainly consisted of basic condiments, supplemented by popular condiments such as soy sauce and vinegar, to the development of condiments dominated by popular condiments in the past decade, as well as emerging condiments.
And the consumption pattern of special seasonings, the consumption structure of seasonings has undergone earth-shaking changes
.
The leading enterprises in the condiment industry are growing day by day, and the condiment categories are constantly subdivided
.
Industry insiders believe that the long-tail market for condiments is vast.
As more condiment companies enter, it is believed that more long-tail condiments will appear in front of consumers
.

　　(Comprehensive arrangement by Zhou Yan)

"China Food News" (July 29, 2021 Edition 04)

(Editor-in-charge: Gao Jiaodi)