What's the inspiration for a star as a product manager in a paint company?

China Coatings network
: Recently, Deng beyond the Changhong Group product manager of the news in the industry hype. In fact, similar star endorsements in the home industry has long been nothing new, with the implementation of the new advertising law at the beginning of the month, this topic has been pushed to the forefront. Today, Changhong this move undoubtedly to the
coating enterprises
some inspiration.
September 21, Changhong Group's official microblog publicly announced that Deng Chao officially joined Changhong and took up the position of product manager of Changhong CHiQ. However, as the outside speculation, Deng beyond the product manager may not be a real position, Changhong Planning Minister Liu Hai admitted, "Deng Chao's product manager position is different from the general product manager, Deng Chao is a very imaginative young man, as CHiQ product manager, the future will join the product industry design and product definition process, this is Changhong and Deng Chao jump out of the traditional star endorsement model innovation."
since the "Run The Brothers" hit, Deng Chao popularity is high, for enterprises, choose Deng Chao as an endorsement or join will give the brand image plus points, so as to win more young audiences. If it is finally confirmed that Deng is the manager, please be a red entertainment star as the manager of the traditional home appliance industry, which will be the first time in the history of Chinese home appliances.
industry insiders said that the star as a home appliance manager is more of a formal position, for the star, more of a disguised investment or image endorsement. In recent years, it is not uncommon for celebrities to invest in business. Ren Quan, for example, who appeared at the Boao Forum in Asia, not only invested in the catering sector, but also invested in China's innovative companies with the launch of starVC programs by Li Bingbing and Huang Xiaoming. Angelababy Yang Ying, who is growing in popularity, has not only invested in nail shops and coffee shops, but has also set up venture capital funds to become investors in a number of projects. They are only a case of star investment in business, more and more stars have joined the ranks of investment and business.
Back in the
Paints
industry, the interaction between companies and stars is more focused on brand promotion and promotion, mostly by inviting stars to act as spokesmen, or simply inviting stars to stand on the platform, for relatively low-interest paint products, perhaps try inviting stars as product managers, or invited designers, with professional and technical personnel involved in product design and functional development, such as Lenovo once invited Ashton Kutcher as a product engineer on Yoga tablets, directly involved in product design. Indeed, sometimes it may be more effective to involve stars in product design and development than endorsements.
Overall, asking stars to carry out brand publicity has become a major trend in the home industry, paint enterprises in this process, in addition to taking the traditional star endorsement in the past, should also continue to innovate to create more feasible models.