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China Coatings Network
: The latest data released by the National Bureau of Statistics show that china's
coatings
industry output in April 2015 was only 1.3976 million tons, down 4.95 percent year-on-year, directly driving the industry's total output growth from 8.25 percent in the first quarter to 3.9 percent in January-April.
China's paint industry production fell, some said because of the short-term consequences of the consumption tax, some because of diatom mud, wallpaper and other emerging home products crowded the market, others said, because of the real estate downturn caused. Whatever the reason, China's paint industry's output fell in the first quarter of 2015.
simple production decline, it seems to be a lot of problems, paint industry is still a sunrise industry? The author interviewed a lot of
private
coatings enterprises, the helm of the people, they all answered in the same voice, yes! There are no failed industries, only failed enterprises.
In 2015, the cloud of bankruptcy has been hanging over the furniture industry, many big brands of furniture have also declared bankruptcy liquidation, shocking, small factory closure is understandable, and those in the industry with well-known brands, with a complete industrial chain of leading enterprises to close even more unexpected.
after decades of development, the paint industry gradually matured, the huge market achievements of a large number of private paint enterprises, so that the domestic
main brand
between enterprises increasingly fierce competition. As the most traditional and in demand of the home building materials industry paint industry, because of the early start, brand, large capacity, in recent years in the market adjustment process of overcapacity, there are industry experts pointed out that the current paint industry overcapacity ratio of about 5% to 10%, the direct result of overcapacity is to cause enterprise capital turnover difficulties, and then close down.
transformation of the paint industry is quietly under way, has not yet formed a large-scale transformation, to paint water-based change has just begun. The market is fair, but also cruel, the same face of competition, the competition between enterprises and enterprises is strength, in the era of overcapacity, the development of paint enterprises, brand strength, technology is very important, service is very important, scale is very important, but in the final analysis, differentiation is more important!
the key period of survival of the fittest, the improvement of the innovation ability of coating enterprises will become an important watershed. With today's
water-based coatings
of the big growth, created a large number of early commitment to water-based paint research and development of coating enterprises, for the coating industry at this stage of competition laid the foundation.
innovation in the paint industry, has been a common topic. In particular, the topic of industry transformation and product innovation has been lingering in the ears of paint companies. The so-called self-styled, will not innovate enterprises, it is difficult to establish a foothold in the market. To Carrie, Mattel, Bards,
three trees
and other private leading paint enterprises, in the past experienced the rise of the world, solid layout, but also put forward their own "10 billion dreams", and Carrie is proud to create another Carrie in five years. Fortunately, these large-scale private paint enterprises pay more attention to scientific and technological innovation to overcome the higher-end areas.
In the past year, many private paint enterprises have carried out joint-stock reform, especially in the company capitalization, asset securitization-based, all the same to seek listing, different means, the same results, landing on the main board listing of high standards strictly restrict the capitalization process of China's private coatings, but the new three-board-led small and medium-sized board market has become the main battleground for many paint enterprises curve listing.
enterprises listed, advantages and disadvantages for the time being, in view of the current paint industry's competitive situation, has not been simple product competition, channel competition, and brand competition, but the capital market-based new form of competition model.
take 2014 as an example, Libang acquired Olong Paints of Dejialang Camel, PPG completed the acquisition of Hi-Temp, Kansi Coatings of Japan acquired Malaysia PLC, California Coatings successfully acquired Australia's ReboundAceSport, Wu Denam Group's acquisition of Japan's Libang, Feikai Materials' acquisition of Huizhou Jiayu Coatings, PPG Industries' completion of its acquisition of Comex in Mexico, Haihong's acquisition of Schaepman in the Netherlands and a series of international paint mergers and acquisitions, leaving little time for Chinese paint companies.
China's huge paint market space attracted a large number of foreign capital to enter, and with a sound management system, sufficient funds of international paint enterprises to enter the Chinese market is the best means of mergers and acquisitions. The acquisition of small and medium-sized Chinese paint companies makes it a production and research and development base in China, with the help of this pedal into the Chinese paint market. Libang's acquisition of Xiuper is a case in point.
To
Powder Coatings
as an example, the new environmental protection polymer powder coatings have long been controlled by multinational chemical giants in the Chinese market, duPont, Aksu, Tiger-led monopoly brands in order to suppress or even kill the Chinese national brand, the use of their own strong financial strength, dead to suppress market prices, in the raw material prices soared, and even further depressed the price of finished products.
"Now most of our domestic counterparts are struggling, gross margin thin almost blowing broken." "This is the original words of the head of a private coatings company in Jiangsu. The core issue is still the word "money".
we don't have a penny of bank loans, not how good our money is, but how we can't squeeze into the bank's doors at all, " he said. Companies like ours that have no fixed asset mortgages, such as land, simply can't make the list of banks. Because our enterprise belongs to the government to build a new material industry sector framework, this year in a leader's concern, it is not easy to entrust a guarantee company to help finance, the result of the defendant because of the bank's monetary tightening, increase the reserve requirement, at most take a credit, the funds are not coming down for a while. In the words of the manager of the guarantee company, it was just a blank cheque. The person in charge said.
private paint enterprises are struggling, those by foreign giants monopolized in the field of sub-coated coatings enterprises are like the end of the world.
With the overall downturn in the paint industry, the economy into the new normal, environmental protection policy plus code, the introduction of consumption tax, private paint enterprises increasingly shrinking living space, in the future, China's paint mergers and acquisitions will occur frequently.
30 years of reform and opening-up, the national infrastructure construction is not small, sprinting Asia and even the world's first; Real estate led the rise in GDP, and with the real estate explosive growth of the paint industry also occupies the top, but also rich a part of the private paint enterprises, with the opportunity of reform and opening up, following the trend of the real estate economy, brutal growth, the crowd.
But among them, private paint enterprises only a small number, can grow and grow in small and medium-sized paint enterprises in a small proportion, most of them died on the road to growth, one of the important causes of death is insufficient capital, broken blood and died.
industry can not be separated from capital, capital can not be separated from industry.
The power of capital can not only make China's private paint enterprises make rapid progress, but also the power of capital to make private paint enterprises in the next form of competition can stand out, will not become a small fish eaten by the big fish.
, the capitalization of private paint enterprises will become the next big wave, and this wave is many small and medium-sized paint enterprises landing on the new three boards for the beginning. The power of capital includes not only capital itself, but more importantly, the added value of capital, from the field army to the regular army, which is also the benefit of the capitalization of many paint enterprises.
2014, which can be understood as the first year of capitalization of China's coatings industry, China's paint industry has experienced three decades of rapid development, And Chinese paint companies have been hitting the capital market. With the development of China's paint industry, "listing" will become China's national paint enterprises life and death of the key pieces.