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According to the "2021 Convenient Fast Food Industry Insight Report" released by the CBN Business Data Center this year, the convenience fast food industry has grown steadily in recent years, with a domestic market size of about 250 billion yuan, of which the growth rate of the online market from 2020 to 2021 is more than 70%, becoming the core driving channel
for industry growth.
Behind the rapid growth of convenient fast food is the joint promotion
of the objective environment such as policy, economy, society and technology.
New fast food, rich in ingredients and diverse tastes, is seizing the convenience food market, and local cuisines around the world are also taking this opportunity to quickly "go out of the circle"
.
Ms.
In August this year, Kunming Dongtong Food Co.
Zhou Shuiqing, chairman of Dongtong Food, introduced: "All along, we have faced countless challenges and bottlenecks, such as product development input and output is not proportional, consumers' habits and hobbies are constantly changing, well-known in the local but difficult to get out of Yunnan, and the impact of many Internet brands on us
.
Professionals believe that emerging brands have certain advantages in innovative categories and content marketing, and traditional brands like Doudong have a mature service system and a complete supply chain, if they can accelerate the pace of innovation and upgrading and enhance brand effect while ensuring stable quality, they will have strong competitiveness
.
Local cuisine has become a major difficulty in convenient fast food, which is to do a good job of balancing standardization and specialization, and to take into account the integration of "authentic hometown taste" and "understanding of other local cuisine" to meet the broader and more diverse needs
.
Relevant data show that the original label of "heavy taste" and "unhealthy" of primary convenient fast food has begun to be broken, and the importance of consumer concern factors in addition to taste and nutrition and health has continued to rise
.
(Li Zirui)
China Food News (2022-09-23 05 edition)
(Editor-in-charge: Yuan Guofeng)
