Where does paint company build team marketing win?

China Paint Network
: Isn't there a word to say?" A bunch of Chinese is a bug, a Chinese is a dragon", that is to say Chinese love "playing a single gang" is not good at collaboration, and the spirit of teamwork is not worth mentioning. In many team groups, different people's views on a problem are obsessive, like to engage in "individual heroism", often with a person's thinking and value to measure and show the team's glory and strength, this is actually a wrong view and decision.
's like the story of the animal pulling the car: Barracuda, shrimp and swans became good friends at some time, and one day they found a car with lots of delicious food in it. So want to drag the car down from the road, three guys together bear a heavy burden, they riveted hard enough, the body's green ribs exposed, so that the strength of the flat body, but no matter how they drag, pull, push, car or old place, a step can not move.
the original, the swan is to the heavens to raise the strength, shrimp step by step back drag, barracuda and pull toward the pond, who is right and who is wrong? Anyway, they're all working hard. It tells us that an enterprise's marketing team has different talents, they all have the spirit of honoring the enterprise, but if the enterprise does not use their talents in one place, so that the enterprise's marketing force to form a joint force, then, the final blame who is useless.
reference to this story is great for the people in the marketing team, especially for the team marketing. Because the enterprise's assessment of marketers is mainly to see the results, to see how their task completion rate is, is not completed, completed, or over-completed, this is a purely quantifiable indicator. When they create this sales return metric, whether it's a regional, provincial, or land-level, the enterprise ends up testing the end result of a marketing team, and rarely targeted to test the completion of a person's final sales metric. This emphasizes how important the role of team marketing is, it is the add-on of each marketer's business volume, but also directly refers to the size of each marketer's personal marketing ability.
face of the rapidly changing

coatings market, what we need is a team's market awareness and market-oriented marketing thinking.
to give the team market thinking, the first is to let the team understand the process and steps of market thinking formation. Through the quality summary of the team with forward market thinking and thinking habits, we will find that such a team has the following characteristics:
With the rise of e-commerce, the development of mobile Internet, e-commerce and social media development is on the development of the brand, which enterprises know e-commerce, know social media marketing, which enterprises will win new market competition.
keenly aware of the changes taking place in the market, is a market-conscious team should be the basic business literacy.
Sym not enough to just feel the changes that have taken place in the market, because then we can only take a follow-up strategy, keep up with the opponent did not, but the opponent will not stop waiting for you to follow up, you follow up when the market and the opponent adopted the marketing model has changed fundamentally."
a team with market thinking should not only feel the changes taking place in the market, but also judge the direction and trend of the market.
paint companies
win with team marketing?
marketing to achieve corporate goals, the key is to explore the needs and desires of the target market, and the ultimate realization of the paint market is the consumer. Paint companies need to come up with a higher market strategy than their competitors if they are to achieve greater benefits and profits in the big markets, and then make them more effective than their competitors in meeting consumer needs. Team marketing is based on this concept, emphasizing the integrity of marketing means and the integrity of marketing subjects, as far as possible for the final consumer to create the greatest benefit value, so that the ultimate consumer satisfaction to maximize, so that paint enterprises get long-term development and long-term profits.
coating enterprises mainly include: product development, procurement, production, marketing, finance, personnel and other links. And these departments and links should cooperate with the marketing department to strive for the final consumer, because the company's internal people, finance, materials and other development resources are limited, in the enterprise to optimize the allocation of resources, in order to maximize the use of resources and win the market purposes. At the same time, horizontal communication between departments will contribute to the common development of each other; Conversely, pushing each other, or closing messages, will lead to duplication of effort, increase the cost of information, create contradictions, resulting in inefficiencies.
departments and all staff should work together under the common goal of promoting the overall interests of enterprises and play their due role in the fight for the ultimate consumer. Marketing has only one department, it is difficult to start work; Marketing departments will be effective only if all departments and employees are coordinated, i.e. to play the overall effect of the four strategies of product, pricing, marketing, and promotion, in line with each other, and to establish strong contact with the end consumer.
at present, many paint enterprises are actively playing the role of team marketing, the development of enterprises, all departments should actively participate in the company's marketing decisions, the department's business activities to carry out strong support and cooperation.