Where is the future of the Internet homewear market?

With the continuous development of the Internet, many industrial chains have changed due to the Internet, and the homewear market and the Internet have begun to merge under this general trend. In 2015 the concept of Internet homewear came into being, a time of capital pursuit, industry giants have joined the fast market competition, but in the second half of 2015 the capital winter did die out. Capital cut-off will be a huge test for those low-cost subsidized business models, and a large number of platform companies without offline precipitation and smaller companies with weak capital strength will die out.
The Internet homewear market is shifting from an initial information service to a one-stop service model, according to the 2016 White Paper on China's Internet Homewear Industry, released by the Easy View think tank. Because the homewear market is mainly based on offline services, forcing Internet homewear enterprises to bid farewell to the light assets of the "matching" platform model to the heavy vertical development. "From light to heavy" is the general trend of the development of home improvement O2O, consumption upgrade promoted the Internet home improvement began to move towards a one-stop service era.
Consumer demand changes to drive the upgrading of the home improvement market industry chain
At present, most of the Internet home improvement platform is mainly operating as a trading platform model, the strength of home improvement companies stationed on the platform is different size, decoration strength is difficult to ensure uniform standardization. Internet home improvement platform mostly adopt a push three or a push more model, so that merchants through bidding to obtain orders, merchants in order to win orders, do not take into account the cost of low prices, so that in the later decoration buried hidden problems. Internet home-dressing matching economic model, inevitably also appeared in the traditional home-clothing industry problems, such as job-stealing, half-way price increases, shorten the duration of such chaos. With the continuous improvement of the quality of home improvement, it can be seen that the model has not been applicable to the development of the industry.
with the user's demand for decoration began to change, the demand is more personalized and customization. The future Internet home installation platform is no longer to provide users with simple and crude products, or to provide a "matching" trading platform, but for the actual situation and needs of users, to provide a one-stop home installation solutions. Users need a complete set of solutions from design to construction to material procurement for a better home experience.
investigation found that the industry pain points restricting the development of the Internet home improvement market are mainly due to the complexity of materials, long and inefficient supply chain, construction team difficult to manage, supply chain and construction links are not smooth and other factors. The core of the Internet home improvement business model is to transform the services of non-standard products into standardized products, so the focus of industry change will be on supply chain management, construction management and perfect user experience. The Internet home improvement market can solve the industry problems through four aspects, namely: high-quality resource integration, high-efficiency quality service chain, transparent upgrading of the supply chain, sound and unified product functions.
It-quality resources integration
With the continuous development of the Internet home improvement market, the number of designers, construction teams and materials vendors stationed on the platform is increasing, but because of the low entry threshold, the quality of enterprises, strength is uneven, resulting in frequent problems. Therefore, the Internet homewear market in the development to a certain stage, must be from incremental to subtract the transformation. Integrating high-quality resources and improving their core competitiveness will be improved in three steps.
first, set the entry threshold, establish system rules, comb the designers, construction teams and materials vendors in their own platform enterprises, and eliminate inefficient enterprises that do not provide a better user experience.
second, the selection of high-quality designers, construction teams and materials vendors resources concentrated in the platform, and design, construction and material procurement links, in series with each other.
Finally, the use of the platform to accumulate precipitated user data, through big data analysis for user portraits, according to the results of the development of different products, for more users to provide information screening and screening, so that they can be in the design, budget, purchase of reference basis, to help their decision-making.
A high-efficiency quality service chain
because the homewear market belongs to the heavy offline services, Internet home-based high-quality resources based on the high integration of high-quality services, with efficient and quality local services to win the user's good feelings. In such a heavy mode, so that the Internet home installation model is no longer limited to light information services, to a one-stop home installation service model. In order to improve the close connection of the service chain and user experience, it will be operated in a combination of online and offline.
users in the choice of decoration or building materials home products, because the purchase amount is larger and the use of a longer time, so more favor with the offline experience after the purchase. Therefore, Internet home-made enterprises will be from online to offline development, the establishment of experience storefronts, so that online and offline interaction to meet user needs.
addition, to provide users with a variety of decoration services to further meet the actual needs of users themselves. In the decoration process, through big data to match the needs of designers and users, to provide a more suitable designer door-to-door service. During the construction process, not only the high-quality construction team is selected, but also the ERP management system is used to improve the construction quality and monitor the whole construction progress in real time, and the user can check the construction status of the site in real time through the system. And in the overall construction of the various construction nodes, send engineering supervision for door-to-door acceptance.
transparently upgraded supply chain
In the traditional model, consumers pay nearly twice the factory price for materials and spend a lot of time and effort on the market. And in the purchase of materials, because most consumers do not know much about the quality of materials, there will often be quality non-labeling or half-way exchange situation.
Internet home-made enterprises because of the Internet gene, and the core of the Internet is through the information system to open up the upstream and downstream industries. In the supply of materials can be used F2C factory direct supply mode, and through self-built warehousing, logistics, installation links, to achieve timely distribution of materials. In addition, from the factory to the installation of the entire process, but also through the ERP management system management, materials and construction to achieve convergence, and further improve the progress of the project.
addition, through the analysis of consumer buying behavior, the user needs product information timely feedback to the manufacturer, reduce the manufacturer's inventory pressure, solve the problem of overcapacity, the formation of a demand-oriented supply chain model. Can also be combined with the pain point in the construction, feedback to the enterprise through technology upgrading and product development and other ways to reduce user demand and products and services between the problem, no longer rely solely on workers, improve overall operational efficiency and product quality.
Sound and unify product functions
Internet home improvement market development will be based on high-quality resource integration, efficient quality service chain and transparent upgrading of the supply chain, to achieve product line functions and offline services to maintain unity. Only by constantly enriching online product features can we meet the many personalized needs of our users through standardized processes and powerful products.
Internet home improvement enterprises should be closely integrated with advanced Internet technology, through technology to change the existing process, to achieve the overall process streamlining and better user experience. For example: through the user in the decoration of various needs and application scenarios, through big data analysis to launch a patterned design plate, thereby improving the efficiency of designers and design ability, and further achieve product unity. Can also be combined with the recent hot VR technology, to achieve the design drawings into VR scenes, so that users can better understand the effect of construction, rather than boring and unable to understand the effect of the map. After the technology upgrade, not only improve the user experience, but also streamline the workflow, so that the design drawings automatically converted into construction drawings, and at the same time generate quotations, reduce the work and improve efficiency. Today's technology can not only increase productivity, but also improve the user experience, solve construction problems and other aspects. In the future, Internet home improvement enterprises can have a broader space for development only by taking technology as the driving force and building a perfect home improvement ecological chain to realize the closure of the whole industry.
change and development of enterprises
In 2016, China's Internet homewear enterprises are aware of the industry is changing, and are talking about one-stop service, but each enterprise has a different understanding of one-stop service. However, these changes and differences will be the capitalstone of the development of the whole industry, only in the continuous exploration and attempt to develop. According to the current situation of enterprises in the Internet homewear market, look at the direction of their choice.
Melele
Merle is the earliest domestic realization by the furniture network "online and offline "experience hall" based on the "dual platform O2O" business model, is the most representative of the domestic home e-commerce O2O platform. With the company's continuous growth and market demand, the business has the original finished furniture sales, began to decoration, building materials, home furnishings, custom furniture and other fields of comprehensive expansion.
Merle's home improvement business is currently to provide users with decoration information services, users are free of charge recommended to the cooperation of decoration companies, by decoration companies to provide free door-to-door service, Merle itself did not participate in offline services. Merle's strength lies in its years of ability to quickly capture users and understand their needs through years of experience in furniture retail and offline experience pavilions and model rooms. It can be seen that Merle in the field of Internet homewear, is still in the initial stage of development.
Love
was founded in 2014 love space, mainly xiaomi concept Internet home improvement products. Its courage to innovate the introduction of 20 days, first-line materials brand, its own industry workers, a price per square meter of price of Internet home products, has landed in about 15 cities across the country, opened an offline experience hall in Beijing.
its own home improvement services in order to ensure the duration, price, quality, unified use of package, the program standardization, even including materials and design style, but this monotonous decoration style somewhat deviates from the user's personalized needs. The key point of the future development of love space lies in how to control the construction personnel, quickly copy and compete with the same type of manufacturers, and whether more decoration style can be enriched on the basis of unified procedure to meet the personalized needs of users.
Qijia network
Qijia network is the most domestic old Internet home wear enterprises, was established in March 2005. At the beginning of the establishment, positioned in decoration, building materials, home vertical areas of e-commerce platform. In September 2015, Qijia from the "matching" transaction 1.0 era, iteratively launched a new way of Internet decoration - decoration 2.0, the traditional decoration model for a thorough transformation and a new definition, from the design, construction, building materials and other aspects to provide users with a set of solutions.
Because of its early e-commerce platform, accumulated a large number of raw material suppliers, so it uses F2C model, and self-built national warehousing, logistics system, in the realization of direct docking between users and manufacturers at the same time, but also in a timely manner to cost-effective products to the hands of users. In addition, it actively introduced the recent hot VR technology, to enable users to design their own virtual scenes, to achieve the results of what they see and get. In order to solve the construction standardization problem, Qijia net acquired a well-known decoration company in the industry, through the decoration process split, to achieve the standardization of each step. And the introduction of enterprise management system, through ERP supervision and back-office remote management, each node and construction progress for instrumental management, to achieve the process of systematic transparency.
analysis of Internet home improvement enterprises, we can see that enterprises are constantly changing according to their own characteristics, home improvement industry is driven by these enterprises continue to develop and progress. The future of Internet home improvement enterprises who will win, will depend on who knows more about users, who bring users a better home improvement experience. It is not difficult to see from Qijianet's operating model, whether from the industrial chain layout, or from the technical level, has been the industry leader, the future will go further.
No matter how the future development of the homewares market, internet homewares competition is fierce, will return to the essence of homewear services, to solve the pain and itch point of consumers, so that consumer satisfaction rest assured that this is the Internet to promote the upgrading of the industrial chain.
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