Where is the road for grocery shopping platforms after "burning money"?

After the war of "burning money", the online grocery shopping platform, which is in a state of continuous loss, is calming down.

At the beginning of the establishment of the online grocery shopping platform, the hope was placed on the network big data, hoping to solve the problem of fresh product supply, thereby improving the circulation efficiency of fresh products and achieving better profitability

First, the advantages of fresh food supply chain management are still not prominent

The second is that it is difficult to expand customers, and there is no scale advantage

Third, the unit price per customer is low, and it is difficult to expand the categories with high gross profit margin

In addition, in the actual operation process, how to balance the relationship between the platform and existing channels such as offline supermarkets is also a problem

Nevertheless, online grocery shopping platforms still have certain development prospects

In the future, the online grocery shopping platform will also make efforts in fresh product supply chain management, logistics cost control, intelligent technology use, operating cost reduction, and user habit cultivation.

(The author is a researcher at the Institute of Finance and Economics, Chinese Academy of Social Sciences)