Where is the way out for the professional market of traditional Chinese medicine?

Or do not sell goods, sell goods to meet more customers who want to credit! Not only do not give cash, but also the price of the dead pressure! There is no medicine in front of the stall The door of the shop is open for many days! In terms of the current situation of the industry, people in the industry are pessimistic about the future development of the professional market of traditional Chinese medicine Some experts assert that: the more standardized the industry in the future, the more depressed and shrinking the market of traditional Chinese medicine, and even there is the possibility of extinction In fact, he is right, but not all right! Or half right So, in order to make the professional market of traditional Chinese medicine grow, we must first understand and grasp the advantages and disadvantages of the current market, so as to tailor and draw a blueprint for its future Just, where is the current advantage of the professional market of traditional Chinese medicine? What are the disadvantages? Since the reform and opening-up of the country in the early 1980s, all kinds of waste have flourished, each of which has made a difference The era of market economy has come The professional market of Chinese herbal medicines in China has been formed spontaneously, supported by the government and gradually taken over by enterprises To be specific, it can be summarized as follows: from the end of 1970s (1978) to the beginning of this century (2008), the professional market of traditional Chinese medicine has gone through a glorious period of about 30 years During this period, the majority of pharmaceutical companies can freely around the market to engage in the processing and sales of herbal pieces, and many Chinese medicine hospitals, pharmaceutical companies and manufacturers across the country are not subject to any constraints They can purchase herbal medicine or herbal pieces at any time in the professional market of Chinese medicine Under this situation, the market business is flourishing both in purchase and sale, which is full of vitality and prosperity However, with the adjustment of government policies and the tightening of supervision, in recent years, individual businesses are not allowed to cut pieces of traditional Chinese medicine without permission, and some "professional villages and processing households" focusing on slices of traditional Chinese medicine around the market have been gradually cleaned up and banned Those drug using units, hospitals, pharmacies, companies, etc can no longer go to the professional market to purchase "small workshop" pieces, but can only choose to purchase from production enterprises Since then, the professional market of traditional Chinese medicine has encountered unprecedented embarrassment! Especially in terms of environmental protection inspection in the last two years, the majority of pharmaceutical companies are in a state of anxiety For the 17 professional markets of traditional Chinese medicine in the same industry in China, they are part of the pharmaceutical city of the pharmaceutical capital Naturally, they can't avoid dealing with traditional Chinese Medicine every day However, in order to ensure the quality of traditional Chinese medicine and environmental protection, the majority of pharmaceutical companies can not understand and cooperate in slicing, sulfur fumigation and coal-fired Kang baking However, even the outdoor normal air drying, selection and screening are also limited, and sometimes the inspection is strict Even the "operators" of dabaitian are stopped from normal loading and unloading, which can only be done secretly at night! So really let the majority of pharmaceutical companies very helpless! In particular, there was a time when some local governments, in order to be afraid of raising dust, polluted the air and affected their own achievements, even some pharmacists' screens, brooms, ferns and shovels placed in their homes for normal use would be "confiscated"! ——So inconvenient, where is the drug city, drug city and drug city? Similar to this situation, naturally let the majority of pharmaceutical companies feel hurt and wronged! In addition, with the progress of society and the development of network science and technology information in recent years, the primary processing of traditional Chinese medicine materials began to move forward from the professional market to the origin, and many places of origin have established many "traditional Chinese medicine agricultural trade markets" with unique local characteristics In this regard, the transparency of information and the convenience of transportation have prompted many material enterprises to focus on the origin The change of demand side purchasing direction has once again ushered in a more difficult period for pharmaceutical companies relying on the professional market of traditional Chinese medicine with "distribution function", and the market is shrinking even more under the aggravation of the situation In fact, since the national reform and opening up, the government has also given great policy support and encouragement to the professional market of traditional Chinese medicine from many aspects, especially with the overall layout of the national strategy of "healthy China" later, the field of traditional Chinese medicine occupies an important position for this With the spring breeze of reform, a good business environment, and the support of preferential policies, the professional market of traditional Chinese medicine in China has been developing rapidly for decades For example, in Bozhou, Anhui Province, the professional market of traditional Chinese medicine once was at its peak, with a daily volume of nearly 10000 tons, more than 2600 varieties, a daily flow of 30000-50000 people, and an annual market turnover of more than 30 billion yuan! This is the most true portrayal of its prosperity However, it is precisely because of the rapid development of the professional market of traditional Chinese medicine, the problem of lagging behind in the industry management is increasingly prominent and needs to be solved As early as 1996, the relevant departments of the national government began to rectify the situation Hundreds of professional markets of traditional Chinese medicine in the same industry in China were finally approved by the State Administration of traditional Chinese medicine, the Ministry of health and the State Administration for Industry and commerce Only 17 standardized professional markets of traditional Chinese medicine, such as Bozhou, Yulin, Anguo and Chengdu, were retained All others shall be banned and shut down Busy and wasted, time flies! Sometimes life is like a big play No matter how wonderful the performance is, at the end of the show, there will be a final break-up In this respect, the professional market of traditional Chinese medicine cannot escape this fate! Especially in recent years, with the launch of the national government's "plan for the protection and development of traditional Chinese medicine (2015-2020)", "action plan for poverty alleviation of traditional Chinese medicine industry (2017-2020)", "standard for the quality management of traditional Chinese medicine production (Draft for comments)", and the "guidance on the three-year action to win out of poverty" issued by the Central Committee of the Communist Party of China and the State Council We can see from the introduction of, the national government in the future development of the Chinese herbal medicine industry, the corresponding preferential policies, support projects have begun to shift, is constantly inclined to the countryside, in this regard, although the status of the Chinese herbal medicine professional market still exists, but xiyangxixia, has been brilliant no longer! Since the distribution function is the characteristic of the 17 specialized markets of traditional Chinese medicine in China, there are all kinds of traditional Chinese medicine produced in the south, the north and the all corners of the world There are all kinds of traditional Chinese medicine sold here, which is very convenient for the user to purchase This advantage is not available in the frontier real estate area of traditional Chinese medicine Especially in the aspect of after-sales service, at present, it has become a common phenomenon in the professional market of traditional Chinese medicine to "buy and sell on credit and pay in arrears" In order to "guarantee the quality of products and implement the" full trust "behavior, for the purchasers, on the one hand, it can reduce the shortage of funds, on the other hand, it can solve the worries about the quality of traditional Chinese medicine In addition, compared with some places of origin, the professional market of traditional Chinese medicine also has a complete range of varieties and specifications, with distinct grades, which can fully enable customers to achieve high quality and high price when choosing to buy, and to get what they need, which is particularly convenient In terms of the disadvantages of the specialized market of traditional Chinese medicine, there are many problems, such as the low entry threshold, the uneven quality of the operators, especially the complex source of the sold varieties, the uneven quality of the good and the bad In addition, the price of Chinese herbal medicine in the professional market tends to be higher, which has no advantage compared with the origin Many of the same varieties of traditional Chinese medicine come from different production areas, resulting in extremely unstable product quality The quality of traditional Chinese medicine is a common problem in the professional market Among them, the most annoying thing is that there are all kinds of big birds in the forest The phenomenon of fake and shoddy in the market happens again and again, which not only shames the public in the drug market, but also smashes the golden signboard of the professional market of Chinese medicine! ——Although this kind of situation belongs to the phenomenon that a rat shit spoils a pot of soup, which is caused by the shameless behavior of very individual people, the situation that management is closely related to each other, the city gate fires and the fish in the pond is always a headache and a daunting situation I've said so much, so where is the future development direction of Chinese herbal medicine market? Where should many of our market operators go in the future? First, as a retail vendor engaged in squatting stall sales in the market, we should strive for excellence in the quality of medicinal materials, abide by the law, and improve the quality of medicinal materials! Second, combining the fourth chapter "advantage level" of this paper to do a good job in service, maximize customer satisfaction and make them worry free is the magic weapon to enhance customer "return rate" Third, the large market operators and the haulers should also change their traditional business model in the future They should not only continue to do a good job in their own "professional and exclusive" business, but also make their own unique characteristic varieties bigger and stronger! In the aspect of transformation, we need to get rid of the identity of "Porter" that used to be just a place of origin to market If possible, they should not only participate in the planting of producing areas, but also try to penetrate into the "self production and self marketing" If there is no condition, they should also create conditions They should work together with the strong producing areas to be the front sales agents of gap planting bases or agricultural cooperatives, so as to promote the market strongly, constantly improve their image and stabilize the quality sources of their own medicinal materials In addition, the diversified development of the professional market of traditional Chinese medicine has basically taken shape For example, in recent years, the emerging flower tea health care products sales trend is obvious, and they are entering the climax of continuous innovation and expansion, and have made gratifying achievements, which are worth learning and affirmation So can we continue to deepen, increase and expand some "horizontal thinking and action" in this regard? At present, the information that the professional market of traditional Chinese medicine gives to the outside world is: the quality of managers is uneven, many medicinal materials are mixed, and the advantages and disadvantages coexist So, can our market improve and perfect these two aspects? For example, whether the market management department can regularly or irregularly carry out the corresponding business guidance and quality education and training for the employees, so as to comprehensively improve the awareness of the importance of the quality of traditional Chinese medicine by the majority of pharmaceutical companies, and establish a good business philosophy For example, in order to avoid or purify the quality of traditional Chinese medicine in the market, can our local government or relevant departments apply to the higher authorities for another specialized market for animal use, agriculture, animal husbandry, fishery and feed formula? Or can we consider to expand on the basis of the current market and draw up a professional business area in this respect? If between the market and the market, or between the business area and the corresponding business area, we can draw a clear line between the medicinal materials for animal use, agriculture, animal husbandry and fishery feed formula and the medicinal materials for human use, whether it is more conducive to the industry supervision and future development of the industry, and whether it can also change the external expertise in Chinese medicinal materials What about the recognition of "good and bad, mixed with good and bad"? ——These are all paths worthy of in-depth discussion Under the trend of strict inspection by relevant departments of the national government, many pieces of decoction enterprises will also face transformation in the future, or along with their respective gap planting bases