Which paint company is strong in marketing during the May Day holiday?

It is understood that Carbo-li plans to start in late April.
In order to meet the multiple paint purchase needs of our customers, more than 2500 designated stores across the country will simultaneously carry out a mid-year big promotion, including preferential purchase of paint, enjoyment of popular products, and purchases.
Send and other multiple discounts.
The preferential forms also cover various forms such as profit distribution, buying gifts, and service delivery.
Paint buyers only need to visit the Garboly paint specialty stores across the country to order to participate in the preferential activities.
There are many surprises and surprises.
In order to benefit the majority of consumers and friends, Jiabaoli even launched a promotion to help win the phone bill on its home improvement paint WeChat public account "Jiabaoli Home Improvement Paint" before the start of the promotion.
You can also get gifts for consumption!

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During the holidays, coating companies always take great pains and tricks to promote their products, but with more and more companies joining the army of holiday marketing, it is no easy task to fight the holiday marketing war.
Especially holiday marketing year after year, the marketing format is difficult to change.
It can be attributed to the end, marketing is actually inextricably changeable, and it must be user preferences that ultimately carry the effects of marketing activities.
Due to the user’s living conditions and time fragmentation, holiday marketing needs to closely integrate the interest habits and interaction preferences of the target group to make up for the lack of interaction time, which requires tripartite preparation.

One side: keep a long-term view, and have everything ready without fear that the east wind will not come

Different from regular marketing, holiday marketing is relatively concentrated and has a certain scale.
A winning holiday marketing plan is not implemented until the beginning of the holiday.
If coating companies want to persuade consumers to pay attention to your coating products during the holiday season, they need to develop a long-term social, mobile and digital marketing strategy before launching new and innovative promotional methods on the holiday, that is, to maintain their goals.
The audience can establish a relatively strong and sincere customer relationship and a brand image that can be close to people.
In this way, when the festival business war arrives, you will get twice the result with half the effort compared to other unprepared competitors.

Two parties: new wine in old bottles, brand-new creativity under traditional mode

Low price is undoubtedly a re-pushing method of holiday marketing.
In the holiday, the use of people's spare world to get customers' attention at low prices plays an important role in stimulating sales.
Paint can cultivate more customers and take the opportunity.
Can seize the terminal market and expand market share.

But for festival marketing, the word "festival" cannot be abandoned.
It is also very important to seize the unique meaning of each festival.
Focusing on the theme of the festival, creating a fit point suitable for coating products will affect the promotion and operation of the product.
Play an extremely important role.
In addition to festival marketing, the most fundamental thing is to clarify the theme and ideas of the company's brand.
Each paint company sells different products, and the subject consumer groups are also different.
Whether it is furniture paint or wall paint, it is very difficult to cover all consumer groups.
Paint merchants need to conduct in-depth research on product consumers, analyze their product consumption tendencies, holiday consumption behaviors, and preference for promotion methods, etc.
, on this basis, choose suitable marketing themes, and innovate methods under the original model.
In order to give a deep impression to the target customer group.
   

Three parties: water wave effect, let the holiday marketing effect spread

Just like water waves, the water waves brought by the wind are the marketing effects brought by marketing.
If the wind stops and the water stops, if the water waves linger, it needs to be stirred by external objects, such as wind, such as marketing.
Many people would think that holiday marketing should only exist during the holiday period, and it will cease to exist after it has passed.
In fact, this is not the case.
After the holiday, companies should pay more attention to the marketing of shops, and use the "water wave effect" of holiday marketing to improve profitability.

The various marketing forms used during the holiday period are equally effective in the post-holiday operation.
A good holiday season will make the business characteristics of the company more distinctive.
Under the gradual development, the company’s marketing culture will be formed, which is inherited and carried forward.
It is of great help for enterprises to broaden their sales channels and increase their visibility and influence.
Therefore, paint companies should pay more attention to maintaining a good terminal environment after the holiday.
They should take advantage of the general trend of holiday marketing, consider all aspects, and promote three-dimensionally to achieve breakthroughs in store management and further improve store competitiveness.
There must not be a "sigh of relief.
" His thoughts were wasted the efforts made during the festival.

In recent years, with the enrichment and improvement of online channels, consumers can freely choose and purchase favorite goods or services, no longer restricted by time and place, which has made up for the lack of offline consumer experience.
Festival is an important point of time for emotional gathering and gathering.
Through the emotional bond of festival, the distance between brands and consumers, products and consumers can be shortened, and the role and status of festival marketing will also increase day by day.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )