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China Coatings Network
: It is understood that China's current environment-friendly
coatings
utestion rate of less than 50%, this data is lower than the European and American countries 70%-80% of the level. According to the report, the
enterprises in china
urgently need structural adjustment.
's a common ad-day argument. In fact, on the road to the popularity of environmentally friendly coatings, in addition to the environmental awareness of the awakening of the morning and evening, other factors have also created a clear gap between China and the West. This is not an emphasis on promoting structural adjustment of paint companies can be solved.
chinese people's inertial thinking about paint consumption determines that market demand is not strong. All along, Chinese consumers in the process of buying paint products habitually in a passive position, that is, relying on external forces (such as dealer introduction,
paint
construction, etc.) to complete the process of coating products consumption. This is the complete opposite of western consumer acceptance (DIY).
This raises the question of how well dealers and painters play an important role in the sale and use of coatings, and how motivated they are to promote environmentally friendly coatings will largely affect their daily use. Unfortunately, china's paint dealers and painters in this regard there is still a lot of room for improvement, the former is subject to poor sales performance, lack of promotional momentum; The latter is respected because of the convenience of construction discount.
in addition to the problem of sales channels, in the field of coating production, the one-sided pursuit of fast efficiency also brings inert research and development. China's paint enterprises generally belong to small and medium-sized enterprises, itself does not have enough strong scientific research strength for environmental protection paint products in the promotion. Even if there is such a sense, in the market has not yet fully opened the background, it is difficult for enterprises to dare to let go, at best, just to do some "useful attempts", and even evolved into a marketing war to steal the concept.
to another level, the lack of iron-fisted measures by government departments also gives companies breathing space. Although in recent years, with the gradual upgrading of China's air pollution and water pollution problems, government departments have increased their investment in environmental protection and issued a series of policies and regulations to combat environmental pollution. Although these governance measures often involve the control of non-environmentally friendly coatings, but unfortunately, its strength is obviously not enough to touch the market transformation of the switch, the pressure on enterprises is not enough to promote its "pain."
Thus, the factors affecting the promotion of environmental protection coatings in China are actually ring-linking, the problem exists in every link, it is difficult to even define which link is playing a decisive role, and which link is relatively weak and easy to break through. In this case, the promotion of environmentally friendly coatings in China is more like a systematic project that requires top-down linkages.
is that this trait is not recognized by the paint industry or even the relevant government departments. We see more, the outside world is more inclined to emphasize the restructuring of enterprises to deal with this problem, forcing paint companies to make transformation and upgrading. Although the transformation and upgrading of enterprises is also a necessary stage, but according to the observation of recent years, it can be said that this one-sided approach is obviously not important, but instead caused a bitter voice of enterprises.
need to point out that the existence of ring-linking factors need a process of relief, and this process should be more targeted, not just focus on a link breakthrough; Should be all-encompassing, find the associated parts of multiple factors, each broken. Otherwise, the promotion of environmentally friendly coatings in China is still likely to fall behind.