Why is it repeatedly refused to buy milk tea to ice?

Ms.

In addition to Ms.

Tucao milk tea: Is it really difficult to remove ice?

Ms.

A clerk explained to Ms.

Ms.

In Ms.

Statistics show that "it is impossible to remove ice" is mainly fruit tea

Compared with the traditional "milk + tea" combination, "fruit + tea" is regarded as healthier by many consumers, so many milk tea brands have launched fruit-based tea drinks

Online statistics found that the combination of "fruit + tea" seems to always encounter the embarrassment of "can't go to ice"

It is understood that ice removal is to mix and shake the ice cubes with the drink and then pour out the ice cubes, so that the drink is only cold after the seasoning and the ice cubes are not visible.

De-icing obstacles: factors affecting taste and other factors

　　"Hello, please use ice for this cup of milk tea

　　In a Tea Baidao store located on Chunxi Road in Chengdu, the clerk said that it is not allowed to go to the ice, which is the company's rule

　　During the ordering process in the store, although the visiting staff strongly expressed their willingness to go to the ice for the drinks they wanted to buy, none of the staff were willing to compromise.

　　Online, although there are 5 drinks in Michelle Ice City that do not have ice-free options, when ordering on the spot, the clerk said that except for the ice cream series, other drinks can be ice-free

Industry insiders: Going to ice may affect the speed of placing orders

　　The seemingly uncomplicated step of removing ice, why can't the milk tea shop satisfy consumers? What is the reason? To this end, many people in the milk tea industry expressed their views

　　Mr.

　　Mr.

　　Was the inability to go to ice due to cost? Mr.
Lin said, "Going ice is nothing more than replenishing water or tea.
The cost does not change much.
It may be troublesome to go to ice.
The clerk is afraid of affecting the speed of ordering, so he is reluctant to do it
.
"

Lawyers: need to be clearly marked or highlighted in advance

　　Is "Can't Go to Ice" an Overlord Clause? In this regard, Huang Hongbin, a lawyer from Sichuan Discovery Law Firm, believes that consumers who buy milk tea have actually signed a consumption contract with a milk tea shop.
Terms that have not been negotiated with the other party at the time are standard terms in legal nature
.

　　In this type of consumption contract, the responsibility of the milk tea shop is to provide milk tea with the specified formula and ensure that it is clean, hygienic and of good quality
.
In most cases, it is not the store's responsibility to remove or add ice
.
If the formula contains ice and the milk tea shop clearly marked it in advance or reminded the buyer in a prominent way that the milk tea "cannot be de-iced", then the buyer has the right to choose whether to buy it or not.
At this time, "can't be de-iced" does not exclude the buyer's main rights , this clause is not the "Overlord Clause"
.
On the contrary, if the formula does not contain ice or is not clearly marked as "can't go to ice", and the milk tea shop does not inform consumers about "can't go to ice" in a prominent way before placing the order, and does not explain it as required by consumers, but If a consumer refuses to go to the ice after placing an order, this clause may belong to the "Overlord Clause", which is suspected of infringing on the consumer's right to know, the right to independently choose the right to choose goods or services, and the right to fair trade.
After the milk tea shop was complained and reported Administrative penalties such as warnings and fines may be imposed
.

　　Huang Hongbin said that from the perspective of the development of the milk tea market, consumers have formed a concept of milk tea consumption with free matching.
In order to cater to consumers and increase milk tea sales, most businesses have set up three options according to the type of milk tea: hot, normal temperature, and ice
.
If the store has formulated tough sales rules such as "can't go to ice", it will bring discomfort to consumers such as restricted freedom and unrespected choices to a certain extent.
May be suspected of infringing consumer rights
.

　　Finally, Huang Hongbin believes that although "inability to remove ice" hinders consumers' pursuit of "freedom of milk tea", it is not necessarily an illegal act
.
In order to eliminate the obstacles on the road to "freedom to ice" and improve the overall service quality of the milk tea and even the beverage industry, on the one hand, the market needs to hand over the right of choice to consumers, so as to promote businesses to face up to consumers' demands
.
At the same time, consumers need to continuously improve their legal awareness, and relevant departments will further strengthen market supervision to regulate the market behavior of merchants
.

　　(Source: West China Metropolis Daily)

　　"China Food News" (07 edition on March 21, 2022)

　　(Editor-in-charge: Luo Chen)