Why is the satisfaction of the new energy vehicle market unsatisfactory?

Since the beginning of this year, new energy vehicles have been sold hot in China, but the quality of these cars has not kept pace with the quantity, and many users are not satisfied in the use of vehicles, and the complaint rate of users for new energy vehicles is 34.
5%, which is 2.
4 times
that of fuel vehicles.
As an emerging industry, this is an urgent problem
for new energy vehicle manufacturers.

According to the "2015 National Automotive Industry User Satisfaction Evaluation Results" recently released by the China Association for Quality and the National User Committee, the current user satisfaction of China's new energy vehicles has just passed the passing line, only 65 points, 14 points
lower than traditional fuel vehicles.
Among them, the brand image, quality and perceived value level of new energy vehicles are much lower than that of fuel vehicles
.
The main complaints of users focus on short battery life, charging trouble, and poor body assembly quality
.

According to a survey by the Beijing Business Research Institute, 62.
8% of consumers among new energy vehicle owners believe that the cruising range is short; 27.
3% of consumers think charging is troublesome; 9.
9% of consumers believe that the quality of body assembly is poor
.
Ms.
Xu, a citizen, reported to the Beijing Business Daily reporter that the pure electric vehicle purchased by the manufacturer with a nominal cruising range of 200 kilometers can basically meet the commuting to work, and if you want to drive a long distance, there is still mileage anxiety
.
At the same time, there are problems with the quality of this pure electric vehicle
.
For example, sudden loss of power on the road, the need to restart to return to normal, and problems with batteries not charging
.
"Short cruising range can be solved by frequent charging, but suddenly lose power while driving, there are great safety risks
.
" Ms.
Xu said
.