Wild growth of hyaluronic acid and violent invasion of consumer aesthetics

Author: [guide] a friend who is determined not to be dominated by Li Jiaqi's "all girls" bombing can be called a warrior However, in the next foreseeable storm, I do not know how many people can never bow to consumerism No one doesn't love beautiful looks But when the wheels roll over, the hyaluronic acid is lost, the collagen content is reduced, and the skin will wrinkle and become loose; let alone some people's facial features of "showing old" at birth, which are clearly young, but are evaluated to be anxious - human genes and aging are difficult to resist the natural law, but money can According to the rough logic of "what's lacking and what's mending", krypton gold injection of hyaluronic acid becomes the first choice - the sunken cheeks "bang", the face becomes tender and lovely instantly; the fine lines are smoothed, from then on, there is no gap between the eyebrows and eyes, only hook people - it's just a experience of the pleasure of pinching the face arbitrarily in the "simulated life", with obvious effect and strong pleasure In the past few years, plastic surgery was still taboo for most people When two fans attack each other, they often use "your family's love beans move their faces" as weapons We can see that the barren method has become more and more convenient and sophisticated from the official account of the sword and axe The star has become delicate and beautiful from the plain KOL on the social platform, like a friend, tells you that "the day before yesterday you can take a needle and take pictures today", as well as the amazing case in the public number The balance in the heart is inevitably stealthy Money is lost in a beautiful temple For those who are short of money, they hope to apply hyaluronic acid to moisturize and wrinkle The "hyaluronic acid stock solution" of less than 100 yuan attracts a large number of fans In Taiwan, where the topics of "plastic surgery", "micro finishing" and "beauty" have become commonplace, only in 2015, 1.4 million ml of hyaluronic acid was used in this area, and the packing boxes were stacked up to 600 101 buildings Hyaluronic acid, also known as hyaluronic acid One gram of hyaluronic acid can absorb 500 ml of water, which can be added to skin care products to achieve the effect of moisturizing and water locking The hyaluronic acid processed by biotechnology has the characteristics of viscoelasticity and stiffness, which can be used to fill, shape and wrinkle removal when injected into skin tissue Until the 1980s, hyaluronic acid was mainly extracted from chicken crowns, with low yield and poor quality However, the new biological fermentation law makes hyaluronic acid easier to obtain, and the output rises sharply Several brands at home and abroad who have grasped this opportunity quickly seize the market and obtain market access qualification as early as possible before the wave of hyaluronic acid In 2018, in the market of hyaluronic acid for injection in China, Korean brand LG accounted for 22.3%, and domestic brands haohaishengke, Huaxi biology and Aimei ranked in the top five This year, both haohaishengke and Huaxi biology have been registered on the science and technology innovation board, while aimec is sprinting for the first share of hyaluronic acid in a share Elion think tank: market share of hyaluronic acid brand for injection in China in 2018 Upstream manufacturers have high barriers to entry and their exports have been basically monopolized by several giants Products flow from manufacturers to the public hospitals, private hospitals and other dealers in the middle reaches, and the prices soar According to Huaxi bio's prospectus, in 2018, the gross profit margin of the company's medical and American injection products reached 91.03% Haohai biology also disclosed In 2018, the gross margin of hyaluronic acid was 93% If the cost price of a piece of hyaluronic acid is 20 yuan, the middle-class participants need to spend about 200 yuan to buy it Only after the first "turn", hyaluronic acid will rise in value When the hyaluronic acid in the hands of the middle-class participants appears on the price list, its price is even more amazing: thousands of yuan per needle is the general rule, and the price of foreign brands is higher However, many plastic organizations often adjust the price of hyaluronic acid related items from the head, and use low-cost hyaluronic acid to attract flow Recently, the original price of hyaluronic acid in a plastic surgery mechanism was 1980 yuan, which was 566 yuan for a needle during the activity period Hyaluronic acid belongs to the third class of medical devices with the highest level and risk, but the customer source of manufacturers is not as limited as expected Due to the commercial nature of private hospitals, their prices are determined by the market situation; dealers can determine the final price according to the channel situation Public hospitals need half a dozen advertisements and half a sale from manufacturers to make it possible to buy, so the income directly from public hospitals is very small, as can be seen from the income proportion of Huaxi biology Elion think tank: proportion of sales revenue of hyaluronic acid for injection of Huaxi biology There are many institutions and many fish in troubled waters Unqualified institutions attract consumers who are in short supply at a lower price They only publicize beauty without considering whether they will regret it or not, regardless of a single injection, without any hint of the risk of using hyaluronic acid properly - dislocation, facial bruising, nerve damage, infection, etc Some of the hyaluronic acid flowing into dealers will even be hung on the e-commerce platform the next day Beauty lovers can buy it freely and inject it in the "studio" And the high profit market also breeds fake and watery goods, which makes people dazzled and unable to distinguish Profiteering, fake goods, low purchase threshold and unclear qualification Hyaluronic acid not only creates a group of beautiful faces, but also beautifies the pain behind the accident How many possibilities can hyaluronic acid develop to continue to develop consumers' wallets? A few days ago, Wang Honglin Shanshan put on the shelf the hyaluronic acid skin suit, and claimed that it "added hyaluronic acid moisturizing ingredients, which can make the skin not dry when worn close to the body" At the same time, Zhang Dayi also publicized "amino acid + far-infrared ceramic moisturizing and heating thermal underwear", which sold more than 5W last year As soon as the news came out, it attracted a group of ridicule, and the various kinds of media that had conservative opinions on Netcom were indignant and Vocal: who buys who pays the IQ tax! These ads are very fake! However, through in-depth research, elion think tank found that—— The concept of skin care finishing originates from the application of cosmetics, which endows fabric with moisture, conditioning, moisturizing and other special functions in the way of textile finishing to meet the skin care needs of consumers Adding hyaluronic acid to fabric finishing agent can effectively maintain the moisture content of the skin and rebuild the water and fat protective film, making the skin more tender and glossy Wearing the clothes finished with hyaluronic acid will make the skin full of elasticity and luster, and have a good protective effect on the skin of human body ——He Zhipeng Skin care finishing of textiles; patent application of Langsha group "When I collated the literature, I didn't see any domestic cases of weaving hyaluronic acid into clothing fiber," Xiao Wu, a researcher engaged in the research of hyaluronic acid moisturizing clothing, told the think tank, "theoretically, it should be possible, but in the academic aspect, there are very few related discussions." According to the relevant information on the patent website, only Lufthansa group applied for the adoption of a "hyaluronic acid moistening and maintenance one-piece garment" in 2018 According to the application, the moistening effect of the moistening garment is realized by "hyaluronic acid garment finishing agent" (which can be roughly understood as soaking the garment in hyaluronic acid finishing agent and drying it) In addition, there is no patent for other brands of skin or moisturiser "There is no such kind of products as moisturiser in China on a large scale, mainly because these products are basically at the conceptual stage First, a mask with moisturizing and replenishing effects requires a long time to soak up a large amount of essence to carry some effective ingredients, and concentrate on it for more than ten minutes before it can work on the skin A moisturizing coat can carry a limited molecular weight, clothes are difficult to integrate with the skin, and the effective utilization rate of functional ingredients is not high It's quite low, "Xiaowu commented," second, washing, insolation and other operations at ordinary times will inevitably cause the loss of effective ingredients in clothing fibers, and the effect of moistening clothes is difficult to guarantee " If the products of Lin Shanshan and Zhang Dayi are yet to be verified, a set of products of some brands will cost 39 yuan They claim that they can remove acne and relieve skin dryness after wearing for a few days Their bodies are like "drinking milk" white, tender and smooth milk skin clothes, which is not sincere It is reasonable that the sales volume of this moisturiser is good, and there are still many visitors waiting to buy one at the shopping festival In late October, KOL, Li Jiaqi and Weiya had an unprecedented "double 11" warm-up live broadcast battle The number of online people in the live broadcast room of Li Jiaqi was once close to 40 million Tens of thousands of yuan level skin care products were "ransacked" within one minute of being put on the shelves The tragic situation of the war made many people who had intended to join the crowd wake up the next day and look forward to shopping There was no need to stock up in the car This live broadcast is like a miniature and accelerated version of the current consumption scene - receiving information quickly, matching demand quickly, paying attention quickly, and consuming quickly: fast, ruthless, but not allowed.