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    Home > Coatings News > Paints and Coatings Market > Will art coatings steal the popularity of water-based coatings?

    Will art coatings steal the popularity of water-based coatings?

    • Last Update: 2021-01-13
    • Source: Internet
    • Author: User
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    Since 2016, the paint industry has continued the trend of hot pursuit of art coatings, many in the paint industry is very influential, and belong to different sub-sectors of enterprises have joined the ranks of art coatings agents, a variety of foreign imports of art coatings will be introduced.
    In this case, the author found that even in the previous two years by the water-based paint singing the main character of the major building materials exhibition, have been art paint successfully dug a corner, water-based paint exhibition public opinion influence "squeezed" without any counter-attack. This is because, although the same environmental protection as a publicity point, art coatings compared to water-based coatings, but there are too many costs and promotion advantages.
    First of all, many enterprises' art paint brands are direct agents of foreign brands, skip their own technology research and development funds and time investment, greatly saving cost input, shorten the production and promotion cycle;
    Second, art paint import brand aura, can directly upgrade the product level to high-end positioning, high prices are guaranteed at the same time, but also can harvest the recognition and affirmation of the middle class and above, the scope of consumption further expanded.
    , because there are foreign markets pushed through experience in the first place, art coatings, whether it is construction technology or after-sales service can be guaranteed, which will reduce a lot of trouble and burden for enterprises.
    And in contrast to water-based coatings, many water paint brands are independent research and development and creation of enterprises, not only during the creation of technology research and development and repeated experiments of the resource investment is huge, the later production and promotion process is also very expensive, the entire product chain of time span is to let some want to enter the water-based paint market coating enterprises.
    These innate difficulties may be the reason why water-based coatings by art paint later, after all, like to take shortcuts is the nature of enterprises, I believe that "since they are environmental protection products, the market effect is the same, of course, which is good to do, which simple to do which" is the general mentality of the introduction of art paint enterprises.
    but is it really the same as making water-based paints and artistic coatings?
    Don't forget that art coatings are mainly artistic and diverse, although it is always emphasized that it is environmentally friendly, but the introduction of its composition structure and environmental embodiment is always missing, even if it is water or oily properties are fuzzy. Then, just the introduction of foreign products as is, core technology and production initiative are not in their own hands, to be clear is the role of enterprises as agents of these brands.
    This model lets enterprises do a "rich idle person" is no problem, but want to have further breakthroughs and development, out of their own characteristics of the road is afraid is very difficult, and then enterprises want to go back to make a difference in the field of water-based paint is also too late.
    but water-based coatings are healthy and environmentally friendly as the core competitiveness, and clearly stated that water as a solvent to ensure the environmental protection of products. Although the road of technology research and development is slow and difficult, but every step is down-to-earth out, and has made many breakthroughs.
    to take a representative all-water paint enterprises, since its establishment 18 years of water paint research history can be described as quite long. However, the result of independent research and development production, the enterprise set up a perfect core technology center, technology center has the domestic first-class water-related paint test research and development equipment, with advanced testing capabilities and strong scientific research strength. This will not only continuously export innovative water paint products for it, but will also potentially drive the process of water painting in the coatings industry.
    From this point of view, do art paint and do water-based paint is actually the difference between short-term speculation and buy potential stocks, strategic planning level, investment purposes, long-term vision and other starting points of difference, may lead to paint enterprises harvest or earn go, or accidentally locked in" and "early build-up, late income infinite" two results, may also determine the future development of the enterprise pattern and destiny.
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