Will paint mobile marketing collapse with the circle of friends?

China Paint Network
News: just past the "March 15", in addition to the party was named those enterprises depressed, WeChat friends circle selling mask estimates are also depressed, because, on the same day, WeChat official also released the so-called "the most complete" WeChat circle of friends use norms.
red envelope induced sharing, can not; The use of external hanging, can not; Third-party platforms push each other, can't... In short, it seems that the business of the circle of friends is not very good.
, the sale of the circle of friends is a natural use of a social APP, as long as a head will think of it. Many people in the industry think WeChat is too big, big enough to equal Taobao Mall, Alipay and the back and forth and microblogging tied together, the circle of friends can do more than Weibo. There is no denying that the decline of micro-blogs is a lot to do with the excessive extraction of marketing behavior, WeChat is because of this former car, will continue to publish a fuller version of the use of norms.
the ecology of the mobile Internet is the growth of the speed of light and the demise of the speed of light. The wind is changing at any time, and all the marketing behavior that is pinned on the micro-platform is hard to follow. E-commerce has been an important issue at this year's two sessions. Tencent Ma Huateng talked about during the two sessions, is a new e-commerce business - micro-commerce. Ma Huateng recently mentioned for the first time during the two sessions, "Micro-business is very interesting, this is just beginning, I hope many partners to do."
so-called micro-business refers to the use of socialized mobile marketing tools for business activities of individuals, enterprises and organizations, and its composition of the business model is micro-business model. In 2014, the rise of micro-commerce led to a round of outbreaks at the end of the year. At the same time, the problem has emerged, micro-business entry threshold is low, rapid development, all kinds of enterprises flocked to, the market under the silt in the rapid development at the same time, fishing a go mentality also triggered fake goods, MLM, fraud and other drawbacks, who can not be alone. Some large agents also take advantage of the fire, exclusive or joint buy out small brands of micro-business channel management rights, to kill chickens to take eggs in the way of rapid profit, and let the agent brand seriously damaged, more disrupt the micro-business market.
Tencent, although laughing proud of the lake, but Ma Huateng's pain, is in the field of e-commerce is not a big success, when the ambitious patting has long been folded into the sand, little Margo helpless can only cooperate with JD.com, watching Liu Qiangdong once hand-held milk tea sister wandering the world, he can only look like a small three-eyed Baba. The WeChat division led by Zhang Xiaolong has previously resisted micro-commerce because of concerns that sellers brushing screens in a circle of friends affecting WeChat's user experience. In order to purify the environment and combat the increasingly exposed momentum of micro-business MLM, Tencent has also issued a document to rectify the multi-level illegal distribution model. But it is not easy to wait for the opportunity to help the right, little Margo naturally refused to let go.
, unlike shopping platforms such as Taobao, JD.com and Store 1, the micro-commerce model is to take full advantage of socialized mobile marketing tools and social networks, and is prone to fission market reactions. And WeChat Red Pack by virtue of the Spring Festival Evening overnight beyond Alipay, for Tencent to develop micro-business laid the foundation. In October 2014, mobile e-commerce company Pocket Shopping announced a $145 million investment from Tencent, one of the most important investments of which was micro-stores. The move could be seen as a quiet "vote" for micro-businesses last year. On the eve of March 15, it was reported that WeChat was internally testing the shopping circle to provide exclusive services for micro-businesses.
Wang Wanjun, a corporate strategy analyst and chairman of Jiufangma Management Advisors, predicts that WeChat will grow together with big brands in 2015. And the specific realization path is expected to learn from that year Alibaba "abandoned" Taobao merchants, to support Tmall merchants similar practices. The result is also "stronger and stronger, weaker and weaker", and 2015 will be the era of micro-commerce for giants.
recent news, Kazakhstan Pharmaceutical Group will officially enter the micro-business. The world's top 50 pharmaceutical companies, will be a very Internet features of the "sic" slimming products, test water hot micro-business market. In addition to the pharmaceutical group, a variety of familiar brands have invested heavily to kill. Asia's first whitening brand white doctor, well-known plastic brand beauty underwear, famous cosmetics, such as antelope, etc. , after the years have surfaced, moving to invest hundreds of millions of dollars, and sacrifice a variety of novel tricks, there is a strong call for the wind and rain.
there are many more corporate giants that have not surfaced.
it is understood that Far East Pharmaceutical Group has set up a Moore Cloud Merchants Company in Guangzhou, and in the CBD Gaudrete Land Plaza to rent nearly half a floor, recruitment to buy horse into micro-business. Far East Group is a typical stealth champion enterprise, blueberry cultivation, five-flavored seed cultivation, double spore mushroom cultivation are the first throne in Asia for many years, the annual output value of tens of billions of yuan, even Lenovo Jiavo agriculture blueberry seedlings, are provided by the Far East. And last year's brutal growth of the Group, but also just concluded the CCTV March 15 party, high-profile to become a special brand.
From big break to Dali, WeChat platform's exclusive marketing channels and the participation of giants, so that micro-commerce standard operations, the industry predicts that, with the increasingly fierce competition of traditional e-commerce, micro-commerce market is seen as just in time for e-commerce. Standing in the air, has been filled with all kinds of corporate giants.
2015 will be the year of the giants, if 2014 is the year of micro-business, providing opportunities for small-business or small-business start-ups.