With Christmas coming, the medical circle is also exploring the fancy way to celebrate the festival!

[industry trends of pharmaceutical network] "jingle, jingle, jingle..." Dream Christmas tree, lovely reindeer, kind Santa Claus, socks full of gifts The annual Christmas is coming, but the streets have been filled with the smell of Christmas Many little friends have prepared gifts for the loved ones In this happy festival, the partners of the medical circle can't be absent So, what are the ways for medical people to celebrate holidays? Let's take a look at the festival ways of drugstores, local pharmaceutical companies and multinational pharmaceutical companies together with the essayists! Recently, a drugstore staff said, "decorate the drugstore for Christmas together with the store manager and the master It feels like New Year's day for a moment We discuss and decorate together, paste snowflakes, hang deer and set up the Christmas tree It's nice to remember later." It is reported that many drugstores have decorated drugstores with the help of Christmas opportunities, and increased publicity through discount, gift and charity sale, so as to strengthen the external image of drugstores and expand the influence Local pharmaceutical companies unite with drugstores to enter retail In the past, there are many drugstores that unite with pharmaceutical companies to hold some Christmas activities together Through games, free clinics, lottery and other links, users can deeply experience the brand, so as to be welcomed by consumers Pharmaceutical companies also get the approval of chain drugstores through this "marriage" In recent years, more and more traditional pharmaceutical enterprises extend their tentacles to terminal chain drugstores and enter the retail market Especially after this year's policy of expanding the volume procurement, the pattern of the pharmaceutical market has changed significantly For the varieties that have not entered the volume procurement, the market is limited, from the hospital to the outside or new way Since this year, many pharmaceutical companies have also targeted retail pharmacies For example, Northeast Pharmaceutical and Sichuan Yixintang and Sichuan haiwangxingchen plan all kinds of related projects and marketing activities matching the activities Through consultation and cooperation with these chains, Northeast Pharmaceutical enriches the product categories in the chain and improves the sales volume of related products It is reported that northeast pharmaceutical, together with Sichuan Yixintang and Sichuan haiwangxingchen, has agreed to target sales growth of 481% and 795% respectively In addition, Harbin Pharmaceutical is also constantly strengthening cooperation with retail pharmacies, including: signing strategic cooperation agreements with Shuyu civilian pharmacy; signing strategic chain cooperation agreements with Jilin pharmacy, etc It is reported that the strategic chain cooperation between Harbin Pharmaceutical and Jilin drugstore is one of the important measures for Harbin Pharmaceutical to establish a comprehensive cooperative relationship with large-scale pharmaceutical chain, lay out the market in depth and expand the coverage The industry believes that retail pharmacies may become the only place for pharmaceutical companies in the future Most multinational pharmaceutical companies have holidays different from domestic pharmaceutical companies For some foreign pharmaceutical companies, Christmas is a legal holiday Even employees in China also have regulations on holidays According to the previous holiday arrangements of foreign pharmaceutical companies, AstraZeneca and Bayer usually have four days of small and long holidays, while Roche, GSK, MSD and other pharmaceutical companies have one day off on the 25th According to the recent recruitment information released by bioengineering / biopharmaceutical industry, many foreign-funded and joint-venture enterprises have also included Christmas in their salary and benefits The extra vacation, for employees, also has a strong attraction.