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    Home > Active Ingredient News > Drugs Articles > With the rapid development of medical e-commerce, there are three pain points that need to be solved

    With the rapid development of medical e-commerce, there are three pain points that need to be solved

    • Last Update: 2020-02-19
    • Source: Internet
    • Author: User
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    [pharmaceutical network market analysis] at the beginning of 2020, affected by the epidemic and home isolation, pharmaceutical e-commerce became very popular Residents' recognition of medical e-commerce gradually increased, and the number of active people grew rapidly According to some data, the peak number of active medical e-commerce during the Spring Festival reached 1.4821 million, an average increase of 5.44% In fact, with the rapid development of e-commerce in China in recent years, the Internet plus the deep combination of various industries, the restrictions on online sales of drugs in China have gradually reduced, and the Chinese pharmaceutical business is ushering in great development opportunities Before that, according to the analysis of industry market prospect, during the 13th Five Year Plan period, the annual compound growth rate of China's pharmaceutical e-commerce market will reach about 43%, and the market scale is expected to exceed 100 billion yuan in 2020 However, with the rapid development of the market, we should also be aware that the development of China's pharmaceutical e-commerce has been in a state of tepid for nearly 20 years At present, although it is in the stage of rapid development, there are still three major pain points to be solved Drugs have particularity Drugs are special commodities, which to some extent limits the growth space of medicine e-commerce sales Since the birth of pharmaceutical e-commerce, every enterprise has been trying to find ways to obtain efficient user flow with low operating cost and promote the rapid growth of sales scale through business innovation In the early days, the operation mode and drainage way of medical e-commerce were mainly to carry out price war and promotion war on the third-party platform to attract users at low prices and make large-scale However, as the industry gradually matures, pharmaceutical e-commerce enterprises are constantly looking for more cost-effective operation mode and flow channels It is difficult for medical e-commerce to achieve medical insurance coverage As medical insurance has become an important part of residents' income, it has become the habit of people to carry medical insurance card to buy drugs However, due to the strict supervision of medical insurance, online drug purchase cannot use medical insurance payment Although the coverage of medical insurance in China has been increased to more than 95%, medical insurance settlement is only authorized to offline physical pharmacies, which limits the online consumption of some consumers, is not conducive to improving the online shopping experience of consumers, and hinders the development of medical e-commerce At present, Shenyang, Hangzhou and other cities are experimenting with the opening of online medical insurance personal account payment Although the opening of online medical insurance personal account payment promotes the medical e-commerce to enter a new stage of development, the substantial development of medical e-commerce still needs to include online drug consumption into the scope of medical insurance reimbursement Drug logistics distribution system is not perfect It is understood that the threshold for engaging in pharmaceutical logistics is high Only 20% of retail pharmacies and 30% of wholesale enterprises have reached GSP certification in the existing circulation enterprises In addition, at present, the coverage capacity of cold chain of drugs in China is only about 10%, but nearly 20% of the quality problems of drugs are related to cold chain logistics In addition, the logistics nodes from the top to the bottom of the supply chain, such as pharmaceutical manufacturers, suppliers, distributors, retailers and so on, are not fully networked Each link adopts its own independent management mode, and it is difficult to achieve information sharing Conclusion at present, although there are still some urgent problems to be solved in the development of e-commerce, the epidemic has also started to change the drug purchase habits of consumers to a certain extent In the future, with the establishment of user drug use habits and the increase of the proportion of people with chronic diseases using Internet medicine, the rapid development of medical e-commerce will usher in a golden period of development.
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