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China Paint Online News News
Nowadays, more and more people are beginning to favor wood furniture when renovating, retro and durable are the most important considerations for consumers. The first step to buy back the wood furniture is to paint, varnish, primer, wood paint, etc. is the usual step. However, for wood coating manufacturers, its downstream application market is mainly concentrated in various types of wood products manufacturers.
However, under the circumstances that indoor pollution is gradually being paid attention to by consumers, as an important part of indoor pollution - wood coatings coated on the surface of various types of wood furniture, has also become the focus of indoor pollution control. This phenomenon has also begun to force wood coating manufacturers to environmental protection transformation.
But at present most wood coating manufacturers are really concept hype, originally under the pressure of the economic downswing industry pressure increased sharply, enterprises in research and development investment is very small, but in order to cater to the market, have to give their products brand children's paint, zero VOC and other gimmicks. This also leads to China's wood coating industry overall level is not high, imitation of the wind has become the survival of most enterprises.
But some of these factors are the wood coating industry norms are immature, the economic decline led to enterprises unable to invest too much in research and development, resulting in enterprises rely on plagiarism, inferior to fight the price war.
this, but also caused the wood coating industry market concentration is not high phenomenon. According to the forward-looking industrial research institute "China Wood Coatings Industry Report" statistics, China's wood coating manufacturers are mostly concentrated in the production capacity of 1000-10000 tons.
industry concentration is not high leading to brand effect is not obvious, the industry competition is extremely fierce.
the wood coatings industry is facing more than that. From the point of view of wood coating manufacturers, too much emphasis on environmental protection, reduce product gloss, hardness requirements, and consumers can not accept easy to drop paint film furniture. This makes it difficult for wood coating manufacturers to combine the needs of furniture manufacturers for production and development.
In addition, wood coating manufacturers should fully consider the practical application of downstream furniture manufacturers, furniture manufacturers in the application of wood coatings when the programd production process, technology, materials, equipment are used in the paint products have a higher matching. At present, wood coating manufacturers in the development of downstream markets, obviously did not fully realize this, which is the main reason why many products can not open the market.
Therefore, for wood coating manufacturers, it is necessary to furniture manufacturing plant process design, series of supply on a special discussion, comprehensive information to better communicate information, promote their own business development, but also to help furniture manufacturers upgrade, in order to create a win-win situation.
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