Wu City home building materials "hug group" action frequently.

China Paint Network
News:
eyes, 2015 is about to pass, throughout the year, by the overall economic environment depression and internal competition more and more white hot impact, home building materials businesses have been seeking a breakthrough in marketing channels, through group marketing to deal with the market, hoping to achieve a goal of co-existence. Recently, Wu City, home building materials to complete the task of sales, but also have alliances, to engage in promotional activities. Merchants more frequent promotion last weekend, reporters visited several large-scale home building materials stores in Wu City found that home building materials stores are not lively, may be affected by the previous two days of heavy snow weather, large market customers sporadic. Shopping malls around, the reporter found that the merchants seem to be about good, not a few do not do activities, it seems that the name of the activities are different, but ask, in fact, is much the same. Throughout the year, Wu City's home building materials market, you will find that the joint promotion of merchants more frequent. According to incomplete statistics, since the beginning of spring 2015, Wu City, large and small home building materials alliance activities no less than dozens. What's more, there are two or three league events in a day. The form of activity has also been continuously upgraded, from the initial category of merchants to a category of two or more. "It's not the time for single-store activities, it's more about uniting." Urumqi Tmall e-war leader Wang Feng told reporters that in the past year has participated in a number of building materials business alliance activities, signed a number of single, the overall effect can also be. "Participation in the group marketing is certainly out of the sales way out of consideration, " said Tian Wei, deputy general manager of Hengjie bathroom, the general home decoration will exist to buy a line of products, such as a home decoration, he bought a floor, must also buy bathroom, as well as sofas, beds and other soft clothes, at this time, participate in the group marketing, can share consumer resources with other merchants. "Holding group" merchants should strengthen the norms of such frequent group discount promotions, consumers will pay? Are these promotions really cheap? Is there an after-sales guarantee? The reporter randomly interviewed several consumers who have the intention to buy, they all said, "the price is reasonable, will be preferred." A business engaged in floor sales, said, "Now a lot of group-style promotions are supported by manufacturers, so the price is naturally not in the store, the provisions of the death." And the general brand of home building materials enterprises product prices are relatively open and transparent, it is difficult to 'do articles'. However, some small brands of building materials and home-owned shops do exist in general quality, after-sales service can not be guaranteed, the price of large floating space phenomenon, which requires consumers to buy carefully screened. Industry insiders told reporters that now the number of home improvement building materials alliance more and more, such an alliance can not only reduce marketing costs, but also can make consumer shopping more convenient, through a brand to learn about other products.zhang Kefeng, head of home affairs at Cosmos CBD, told reporters,
Building materials brand group marketing in the premise of giving consumers good guidance, should also step towards standardization, and strive to set an industry benchmark." "