Xi'an eleven shopping malls preferential promotions more home building materials generally cold.

China Paint Network
News:
"Golden Nine Silver Ten" is the major consumer industries describe the september and October sales season of a saying, especially to the annual National Day holiday, the consumer market will often usher in a peak, but this year's National Day Golden Week, Xi'an building materials, homes and department stores are somewhat deserted. During the National Day holiday, Xiaosheng of Xi'an accompanied his family to a large home appliance store in the suburbs of Xi'an, intending to buy a batch of home appliances for their wedding. When he walked into the mall, his biggest feeling was that the customers who came to shop didn't have as many as he thought. Xi'an consumer Xiaosheng: I think today's people just, with the usual similar, not much, not as many people as imagined, how crowded. The head of the mall told reporters that the first two days of this year's 11th Golden Week, the mall held a large-scale catwalk and promotional activities, driving a lot of popularity. But in the days that followed, the number of people coming to shop did decrease a lot. Reporters in a large-scale home building materials market in the suburbs of Xi'an saw that although shopping malls everywhere discount promotional ads, but came to shop customers are not many. Xiao Yan, deputy general manager of a home building materials city branch in Xi'an: Our previous goal for the National Day period is to increase by at least 20% on the basis of the same period last year, but now to see the magnitude of this growth to be achieved, or need to make a very great effort. In the interview, the head of the two shopping malls admitted that this year's "11" Golden Week, Xi'an city's major home appliances, home building materials market generally cold. Xi'an, a home building materials city branch deputy general manager Xiao Yan: Because the real estate industry we all know that the industry has recently declined, the most closely related to the real estate industry building materials home industry, but also clearly feel the challenges and pressures of the market, this is the industry, we have a clear feeling. In the face of sales pressure, in addition to the introduction of attractive discount promotions, the focus of sales focused on new commercial housing residents, married new people and other "rigid demand" crowd, and with the help of social networks, media clients and other platforms to attract consumers. Xi'an, a home appliance store manager Han Peng: consumers take out mobile phones, into the Internet of a home appliance manufacturer to query the price, if the price problem can be on-site screenshots, to show the staff, staff will be based on the actual price on the Internet real-time adjustment of prices, to ensure that our physical stores, more price advantage than the Internet, is cheaper than it. In the National Day holiday, Xi'an to the major department stores also play a big discount card to attract consumers. In a small shop reporter saw, "Welcome to the National Day discount" promotional ads everywhere, because of today's rain, shopping malls in the customer significantly more up. Luoyang tourist Ms. Han: We came from Luoyang, because it rained today, just consider going back. Think about walking around and buying something. Mr. Du, Yan'an tourist: There is a 20% discount, a 40% discount, a 50% discount. If the (discount) is a little higher, if the discount is a little bigger, we will definitely consider buying more. In addition to increasing discounting efforts, some merchants also adjust the layout of shopping malls to increase the variety of brands to attract consumers. Xi'an Qujiang Yintai Shopping Center business management Wang Wei: including the National Day gift package, including in the gold zone, the use of some coupons. We also have a lot of new clothing (brands) on the first and second floors. Although the business offers a lot of profit activities, but because of the popularity of online shopping and other emerging consumption methods, consumers have more shopping channels, as well as the increase in holiday travel, etc. , are causing the Golden Week shopping mall sales during the cold important reasons. In the face of these discount promotions, the industry also reminded the vast number of consumers, when shopping, we must rational consumption, on-demand purchase, at the same time to carefully identify the quality of goods, to avoid falling into the merchant's discount consumption trap.