Xi'an home decoration market is heating up rapidly, store promotions welcome the summer

China Coatings Network
: With
spring, the home market gradually has a warming trend. "The plan of the year lies in the spring", coupled with the "golden three silver four" is the home industry has always been the peak sales season, both merchants and consumers are full of expectations for the spring home market. In addition to traditional marketing activities, the opening of new stores, preferential promotions, decoration season together make the home market continue to heat up during this period. In recent years, the number of home stores entering Xi'an market has gradually increased to meet the shopping needs of different consumers. Local well-known home enterprises Daming Palace building materials home city continues to expand, from the first few chain home building materials city to the later Daming Palace diamond shop, are in with the market demand diversification development. In addition, the country's well-known brands actually home and the addition of red star Mei Kailong, Xi'an home market to provide a variety of options. The East China Vientiane International Furniture City, located in Guodu, will open in May, which will inject new vitality into the south of the city's home market and provide consumers with more shopping options. It is reported that the Swedish group IKEA Xi'an store will also officially open in August, will become the IKEA Group in the northwest region of the largest standard shopping mall. IKEA has always been a wide range of products, beautiful and practical, affordable "self-assembled furniture" by many consumers, and set product display, sales, distribution and after-sales service as a whole, which also reflects the diversity of market choices. Renovation season market heating up spring due to the suitable climate, has long been recognized by consumers and merchants decoration season. With the promotion of decoration company activities, Xi'an spring living fair furniture, home improvement exhibition, consumer enthusiasm for decoration is gradually ignited. Entering late April, the home market obviously ushered in a "golden period", furniture, building materials, softwear and other categories to launch new products, all kinds of activities also attract consumers to shop consumption. Reporters through the visit found that many decoration companies have chosen to launch in the near future moderate marketing activities. Such as Dongtang furniture factory shop, will open on April 26, when the original price of more than 200,000 square meters of luxury decoration only 129,800 yuan can be. In addition, water phase building decoration also during this period for the decoration owners to provide preferential policies, deposit 5 times back, on-site payment of 1000 yuan deposit can be offset to 5000 yuan project; Industry insiders expect that with the arrival of the May Day holiday, the home market will continue to heat up. Store promotion to attract the attention of consumers marketing activities has always been the magic weapon of home enterprise promotion, in the past every holiday node, each store will carry out a variety of marketing activities to attract consumers, of which, especially in the way of price reduction and preferential treatment is the most concerned. Last Saturday, the house started at 10 a.m. and only accommodated customers who entered with a Cashback Card. On the same day shopping all clear real price, shopping malls to supplement 3% cash, on-site return. Draw $100,000/Watch 100% winning, and there are 100 free jackpots. Spend 9 yuan can buy mattresses, taps, 99 yuan sitting, shower, sink and other 200 buy-out items. Various forms of preferential activities have attracted the attention of many consumers. On the 25th of this month, Shaanxi Province, the second building materials home decoration materials procurement festival will be opened, millions of threshold-free cash vouchers issued free of charge, 1 yuan second kill, 0 yuan auction 10,000 people group purchase cut price will also be in the North Third Ring Daming Palace building materials home wholesale base center square officially opened, there will be eight privileges and generous gift activities. In fact, regardless of gifts or sweepstakes concessions, merchants in the peak season for promotions to carry out so many promotional activities, will further promote the hot home market.