Xiaomi Chen Tong is carrying a billion dollars to get married with Youtu?

From the perspective of Lao Shen's position in Xiaomi, there is no doubt that Lei Jun will give the full power of the content army to Lao Shen's command.

Before discussing which one is strong, it needs to be traced back to Xiaomi's hunger for content.

And Xiaomi has been working hard on technology and related products.

Judging from the many official interpretations of the SARFT’s policies, it is basically clear that the "seven Internet TV licensees are the leading and responsible for content compliance, and the manufacturers as the content display platform, each model of Internet TV products can only Access to a licensee’s content".

The question comes back, by speculating in the mind of a businessman to weigh whether cooperation is better than Youku Tudou.

One, content.
The recent network-wide sensation in the Youku Tudou content ecosystem has not only been co-creating TV series and variety shows with TV stations, international companies, etc.
, but the movies have also embarked on major film festivals.
It is said that Youtu boss Gu Yongqiang is a prudent and intelligent type, and the awkward situation of walking on one leg will not happen to him, so Youtu's self-control is now one of the best.
In the past, many programs such as "Luke Xing" and "Network Transfer Channel" have appeared on TV, and "Unexpectedly" is also the limelight for a while.
Xiaomi's hunger for content needs high-volume and high-quality partners to fill, and Youku Tudou is also the only player in this heavyweight class.

Second, money.
Who is Youku Tudou? It is a big family that has relatives with 2s ease-out; transition: all 0.
2s ease-out; color: rgb(237, 85, 101);">Alibaba .
Youtu and Alibaba announced their strategic investments at the April conference.
Youku has a huge amount of money and wealth.
A large amount of money will be used to strengthen the construction of Youku's content matrix.
It will be upgraded from quantity to quality.
If you buy it, you should buy it yourself.
The production is not bad for money.
Xiaomi's 1 billion is required to return, and the money does not need to be filled in.
This should be the most ideal state for Xiaomi to use the money in practice.

Based on the above analysis, it is not small for Xiaomi to embrace Youku Tudou.
But if you don’t want to die, it does not rule out the possibility of Xiaomi’s cooperation with many video sites.
There are opportunities for cooperation between iQiyi and Sohu Video.
Just how big a splash of US$1 billion can be in the video industry is believed to be a conclusion soon .