Xinhuanet released public opinion report in the field of medicine in the first half of 2016

Source: xinhuanet.com on July 29, 2016, Xinhuanet public opinion monitoring and Analysis Center released the public opinion report in the field of medicine in the first half of 2016 (hereinafter referred to as the report) According to the report, in the first half of 2016, among the hot medical events, the public opinion categories with high Internet users' attention mainly include industry supervision, reform and development, doctor-patient relationship, policies and regulations, hospital management, party conduct and clean government, among which industry supervision events account for the most (26%) In the first half of 2016, hot topics related to medicine emerged in endlessly The intensive release of relevant policy documents in the field of medicine, to some extent, responds to social concerns, and also boosts the continuous rise of public opinion in medicine Based on the public opinion monitoring system of Xinhuanet, through sorting out 50 influential medical events in the first half of 2016, in-depth analysis of hot public opinion topics' popularity, types, netizens' emotions, communication paths, public opinion environment, etc., focusing on reflecting the new characteristics, new development and new trend of medical public opinion in the first half of 2016 Combined with media reports and netizens' discussions, the report believes that the medical public opinion events in the first half of 2016 have seven characteristics: first, the outbreak is sudden, the dissemination is rapid, it is difficult to control, and it is difficult to deal with Second, the boiling point of public opinion related to medical events is relatively low, which is easy to produce the "onlooking" effect Thirdly, there are more and more medical accidents without any sign of violence, and the casualties of Pan medical staff are also increasing Fourth, in the relationship between doctors and patients, public opinion tends to swing with the case, and the phenomenon of reversal is frequent Fifth, the public opinion field has more emotional accusations on the relationship between medical and media, and less voice for rational discussion Sixthly, the doctors actively speak out and claim their rights through the media Seventh, the information asymmetry in the field of medical and health has deepened the difficulty of public opinion management and disposal Kwai Chung news reports still dominate the public opinion information sources (74.8%), but the new minority community is quietly rising Knowledge, bullet screen comments, live webcast and fast hands have become the important source Micro-blog and WeChat have helped the two spread These platforms, which were not closely related to the current political hot spots, are setting the public agenda in their own way, sharing the right to speak on specific issues and influencing the flow of public opinion relying on their professional positioning and influence on specific groups According to the report, this is a new trend that Internet public opinion governance must pay attention to in the new era, and the importance of these platforms is often underestimated The report also makes a detailed analysis of the public opinion situation of the first half of 2016 in terms of time distribution, opinion tendency, public opinion exposure path, Internet users' information acquisition, Internet users' trust in the source of information, and forecasts the hot spots in the medical field in the future According to the report, public opinion events in the field of medicine will be frequent and prone to occur in a period of time Whether the contradictions between doctors and patients have been alleviated, what are the comprehensive effects of reform policies on the field of medicine, what are the effects of pharmaceutical regulatory measures, how to reconstruct the medical order of big data on the Internet, and the trend of pharmaceutical segmentation will become the focus of Internet users in the future