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    Home > Biochemistry News > Plant Extracts News > Xinjiang Changji: Branding kicks off the "first shot" of seed industry revitalization

    Xinjiang Changji: Branding kicks off the "first shot" of seed industry revitalization

    • Last Update: 2021-11-16
    • Source: Internet
    • Author: User
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    "A seed can change a world.
    " From the central government's proposal to win the seed industry's turnaround to the deployment and promotion of the seed industry's revitalization, the security of seed sources has been raised to a strategic height related to national security

    .
    In the new stage of development, how to win the turnaround of the seed industry with high quality? Recently, the reporter has observed that some places have set their sights on the construction of regional public brands

    .

    On October 23, at the 13th China International Seed Industry Expo and the 18th National Seed Information Exchange and Product Fair, a series of beautiful "rainbow bars" made people shine, this is from Xinjiang.
    "Changji Corn Seed" regional public brand promotion

    .
    In the afternoon of the same day, the Changji Municipal People's Government held a grand brand strategy conference for the "Changji Corn Seed" brand, and held an award ceremony for the top ten seed enterprise brands and ten best-selling varieties in the country

    .

    △The beautiful rainbow landscape on the National Seed "Double Fair"


     

    Nowadays, it is not uncommon to create a regional public brand of agricultural products, but it is rare to create a regional public brand of seed
    .
    Why did Xinjiang Changji take the lead in "eating crabs"? What is the inspiration for promoting the revitalization of the seed industry? The reporter came to Changji to "solve problems"

    .

    Brand leads the high-quality development of the seed industry

    Brand leads the high-quality development of the seed industry

    Xinjiang is China’s largest cotton and melon seed production base and the second largest corn seed production base.
    Its seed production area ranks second in the country, with an annual seed production volume of more than 900 million kilograms, of which more than one-third are from the Changji Hui nationality.
    Autonomous prefecture

    .

    Changji seed production began in the 1980s.
    During the "13th Five-Year Plan" period, modern seed industry has become one of the top ten new industries for the development of local modern agriculture.
    It has now formed a national hybrid corn seed production base and regional good varieties.
    The breeding base (west melon and vegetables) is a modern crop seed industry system based on the integrated seed production enterprise

    .
    At present, the annual seed production area in Changji Prefecture has stabilized at more than 1 million mu, with an annual output of 400,000 tons of various types of fine seeds, and an output value of more than 3 billion yuan

    .

    In the territory of Changji Seed Industry, corn seed production is undoubtedly the most dazzling existence
    .
    China's corn seed production has two "leading" cities, one is Zhangye, Gansu, and the other is Changji, Xinjiang

    .
    In 2013, Changji Prefecture was listed as a national hybrid corn seed production base.
    4 national corn seed production bases have been established in Changji City, Hutubi County, Manas County, and Qitai County, accounting for 10% of the national corn seed market.
    With the above share, the radiation of improved varieties extends from Xinjiang to corn planting areas in the Northeast, North China, Huanghuaihai, Southwest and Central Asia and West Asia

    .

    In fact, Changji Seed Industry has long established its brand
    .
    In 2018, in order to accelerate the development of the modern seed industry, Changji Seed Association merged with Changji Seed Association to form the Changji Modern Seed Industry Federation, and then the Federation began to apply for the “Changji Seed” geographical indication in a unified manner

    .
    The Changji Seed Fair, which has been held for 8 consecutive sessions, has become an important crop seed distribution and trading platform in the Northwest region and even the whole country, which has greatly enhanced Changji's influence in the seed industry

    .

    Seed industry revitalization is essentially the revitalization of agricultural technology and seed industry enterprises.
    It is a scientific and technological issue as well as a market issue

    .

    "Three years ago, Changji asked Nongben Consulting to build a seed industry brand.
    In June of this year, the two parties formally cooperated to create a regional public brand of'Changji Corn Seed'

    .
    " Jia Xiao, chief expert of Nongben Consulting, believes that whether it is From the perspective of policy or the market, Changji's corn seed brand is just right, especially the local seed industry is currently in the "window period".
    Changji is the first to start the brand, which not only seizes the opportunity, but also sets a demonstration for the industry

    .

    It is understood that Xinjiang proposed the construction of "four million mu" seed production bases last year.
    It is planned that by 2025, the total area of ​​wheat, corn, cotton, and specialty crop seed production bases will reach 4,196,800 mu

    .
    This year, Minister Tang Renjian of the Ministry of Agriculture and Rural Affairs pointed out that one of the main points of agricultural and rural work in 2021 is to "increasing corn

    .
    "

    △"Changji Corn Seed" Regional Public Brand Strategy Released


     

    "At this national
    seed'double fair', the " first shot " of Changji 's branding to revitalize the seed industry was officially launched .
    " Ding Shiliang, director of the Agricultural and Rural Bureau of Changji City, said that through brand leadership, Changji will actively leverage Xinjiang's advantages and integrate national resources , Using corn seeds as a breakthrough to drive the high-quality development of Changji Seed Industry, and contribute to Changji's experience in winning the turnaround of the seed industry in China and ensuring national food security

    .

    "Xinjiang Advantage" Attracts Global Seed Enterprises

    "Xinjiang Advantage" Attracts Global Seed Enterprises

    In half of October, the seed-producing corn in Yongjin Village, Yushugou Town, Changji City had already been harvested, but the joy of the golden autumn harvest still echoed in the fields
    .
    Ma Yonghu, a native of Yongjin Village, has been planting seed production corn for 9 years.
    In recent years, his family's seed production business has become bigger and bigger

    .
    What is different from my parents is that the same fields are now in a different situation

    .

    "In the past, the fathers used their energy and energy to grow the land, and a few acres of land would have exhausted the whole family.
    Now we have caught up with the good times.
    From planting to harvesting basic machines, the labor required is continuously reduced

    .
    " Ma Yonghu told reporters that he and seed production Enterprises carry out order-based cooperation, and there is no worries about sales, and there is technical guidance throughout the production process, and stable production and bumper harvest year after year

    .

    It is understood that through the use of advanced machinery and technologies such as joint soil preparation, precision seeding, water-saving irrigation, soil testing and formula fertilization, drone "one spray and three prevention", and combine harvester harvesting, Changji has initially realized the mechanization of the entire corn seed production process.
    Production, the level of planting mechanization in the state is above 96%

    .
    At the same time, the whole prefecture adopts the methods of "company + farmer + seed corn production base", "company + cooperative / seed production village + farmer" to develop order planting, which can uniformly implement mechanical operations, agricultural material supply, unified prevention and control, etc.
    , and the land has the potential to increase income.
    Was further released

    .

    In recent years, large domestic seed companies such as Quanyin Hi-Tech, Denghai, East Asia, Fengle, and Golden Nonghua have selected customized seed bases in Changji Happy Enclosure to build complete processing lines
    .
    Looking across Xinjiang, international seed industry giants such as DuPont Pioneer, Mengdushan, and German KWS have also come to Xinjiang to build corn seed production bases

    .

    "Changji has sufficient light and heat, a dry climate and Tianshan snow water irrigation.
    The development of seed production industry has natural advantages.
    Moreover, Changji has a flat terrain, contiguous land, and good isolation conditions for corn fields.
    It is suitable for mechanized operations and large-scale seed production.
    Seed production costs Relatively low and high production efficiency, it is an ideal

    seed production site for enterprises .
    " She Yahui, chairman of Changji Modern Seed Industry Federation, said that the advantages of mechanization and scale in the future will win more development opportunities for Changji Seed Industry

    .

    "Integration of breeding, reproduction and promotion" to build a modern seed industry highland

    "Integration of breeding, reproduction and promotion" to build a modern seed industry highland

    Seeds are the "chips" of agriculture, and every link is "technical work"
    .

    In the Huaxi Seed Processing Workshop in Changji City, a 1200 tons/batch corn ear drying production line and two 10 tons/hour seed processing production lines are interlocked, and the production of corn from the warehouse to the commercial seed is "in one go
    .
    "

    "We adopt fully automated processing, and the key indicators such as seed germination rate, purity, clarity and moisture content are all higher than the national standard, which is trusted by customers.
    In the future, we will further improve corporate standards and production capacity

    .
    " Yang Junshan, general manager of Huaxi Seed Industry, told reporters.
    Huaxi’s R&D investment has increased from 3% of the previous turnover to more than 5%, realizing simultaneous efforts in multiple links such as R&D, production, and promotion

    .

    It is reported that, as a national integrated seed breeding company, Huaxi Seed Co.
    , Ltd.
    cooperated with Beijing Academy of Agriculture and Forestry to select new corn varieties.
    Currently, there are more than 30 new corn varieties approved by the autonomous region and the state, and the annual seed sales revenue exceeds 100 million yuan

    .
    In 2018, the company was identified as the lead unit of the Xinjiang Corn Science and Technology Innovation Consortium, participating in projects such as the early, middle and late-maturing corn variety breeding center in northern and southern Xinjiang

    .

    Breeding and seed production are worlds apart
    .
    It is reported that Changji Quanzhou has established 3 corn R&D institutions, 2 melon R&D centers, and 2 wheat R&D centers with enterprises as the main body

    .
    In 2018, among the 5 seed industry technological innovation consortia established in Xinjiang, 4 technological innovation consortia of wheat, corn, processed tomato, and watermelon all settled in Changji

    .

    In the germplasm resource bank of Jiushenghe Agricultural Science and Technology Industrial Park, there are more than 6,000 copies of wheat, cotton, corn and other varieties resources, and more than 30,000 copies of various breeding materials are stored neatly
    .
    This is the largest and most conserved germplasm bank in Xinjiang except the germplasm bank of Xinjiang Academy of Agricultural Sciences

    .

    "Jiushenghe puts out more than 17 million yuan in scientific research funds every year, has 6 own breeding teams and 119 cooperative breeding teams, and it is expected that more than 20 varieties will be approved this year
    .
    " said Wang Aihua, president of Jiushenghe Seed Industry Co.
    , Ltd.
    At present, the company has the exclusive right to produce 141 seed varieties, including 45 wheat varieties, 23 cotton varieties, and 73 corn varieties, of which 56 varieties have obtained independent intellectual property rights

    .
    At the same time, the company also established a special seed standard research institute to cooperate with the China Agricultural University to comprehensively promote the construction of a seed standardization system

    .

    It is understood that Jiushenghe is a national "integrated breeding, reproduction and promotion" seed industry enterprise that has grown up in Changji City, and is a member of the top ten national seed industry companies and a major scientific research unit of national improved varieties
    .

    "Changji City is one of the four major corn seed production bases in the prefecture.
    Two of the three integrated breeding and promotion enterprises in Xinjiang are headquartered here.
    It brings together 1 national-level leading enterprise and 8 autonomous region-level leading enterprises.
    There are 5 seed companies with a registered capital of more than 100 million yuan, and they have the most cutting-edge resources of agricultural science and technology in Xinjiang

    .
    " Wang Xiang, Secretary of the Party Leadership Group of the Agricultural and Rural Bureau of Changji Prefecture, said that in the future, scientific and technological enterprise R&D cooperation will be vigorously promoted, and germplasm resource protection will be vigorously promoted.
    , To build a modern breeding system of "integration of breeding, reproduction and promotion", leading Changji to become the first choice for national seed production and a highland for the western seed industry

    .

    According to statistics, there are currently 68 seed production companies in Changji, accounting for about 38% of the number of seed companies in Xinjiang.
    Among them, there are 2 and 8 integrated seed companies at the national and autonomous region level, with nearly 100 seed industries.
    Corporate branding

    .

    "Whether it is from the climatic conditions of seed production, arable land, mechanization advantages or corporate strength, Changji is considered to be a leader in the country
    .
    Now it has built a brand, leading the high-quality development of the Changji seed corn industry with the brand, and winning the seed industry for our country.
    Turning over to ensure national food security, the implementation of seed industry revitalization and rural revitalization has set a benchmark

    .
    " said Qiu Jun, director of the Seed Industry Monitoring Division of the National Agricultural Technology Center of the Ministry of Agriculture and Rural Affairs

    .

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