Yangzijiang Pharmaceuticals: Seeking Innovation to Improve Brand Value

"The city is not very big, but all kinds of earthly happiness is very much", this is "Marco Polo Travels" in China's Taizhou evaluation. Located in Taizhou, Yangzijiang Pharmaceutical Group (hereinafter referred to as "Yangzijiang Pharmaceuticals"), to "quality first" "revitalize Chinese medicine" "protect all beings" as its mission, but also let "the happiness of the earth" has a touchable sense of authenticity.
yangzijiang pharmaceutical industry has been established for more than 40 years, its land, this factory carries the imprint of an era. In the national medicine this long and long road, Yangzijiang pharmaceutical industry, Yangzijiang people up and down the claim.Quality First Revitalizing National Brands
In April 2017, the State Council approved the establishment of May 10 as "China Brand Day" from 2017. Yangzijiang Pharmaceuticals is a representative national brand in China's pharmaceutical industry. This brand has gastric suzu particles, blue herring oral liquid, su-yellow cough capsules and other familiar products, each product has a moving story behind: or "three Gu Mao" for quality, or "buried" to get new products. Behind the growth of Yangzijiang brand, not only have countless scientific research personnel fighting and seeking, but also more than 40 years of enterprises on the quality of adherence and dedication.
, chairman, party secretary and president of Yangzijiang Pharmaceuticals, said: "Brand is the soul of the enterprise, quality is the soul of the brand." Our times need brands, brands are China to the world a business card, Yangzijiang Pharmaceuticals is to do the representative of Chinese brands, to do world-class pharmaceutical companies. In addition, Xu Mirror people most often hang on the mouth of a sentence is "no difficulties can bring us down, only quality."
in order to keep the quality of medicines in mind for every employee, the two Quality Months in March and September each year are the top plays of Yangzijiang Pharmaceuticals, and have been carried out 38 times in a row so far.
the raw materials link of pharmaceutical products, is the current domestic pharmaceutical enterprises through GMP certification, is still the most prone to quality leakage link. Yangzijiang Pharmaceuticals deeply understand this road, more than 40 years of strict control of the source, pay close attention to the quality control of raw materials, strict supplier management: from time to time on the supplier flight inspection, set higher than the national standard of internal control standards, with advanced testing equipment for batch testing of accessories, non-standard products are eliminated, to provide unqualified raw materials suppliers double the fine.
"details determine success or failure", Yangzijiang Pharmaceuticals strictly control drug research and development, procurement, production, storage, after-sales level. In order to prevent the damage of medicines in the course of transportation, the outer packaging of medicines is made of psoria. While this raises costs, it also ensures the safety of medicines in transit.
It is in the spirit of the concept of "quality first", more than 40 years, Yangzijiang Pharmaceuticals has not had a major drug accident, no serious adverse reactions, its "national brand" road has become more solid -
in 2016, Yangzijiang Pharmaceuticals won the Asia-Pacific Quality Organization awarded the "2016 Global Excellence Award" (world class). In August of the same year, Yangzijiang Pharmaceuticals won 5 ICQCC Gold Awards from the International Quality Management Group Conference. In 2017, Yangzijiang Pharmaceuticals once again played on the international quality stage, won 6 ICQCC Gold Awards, won the high praise and recognition of international quality organizations.
July 28, 2017, Yangzijiang Pharmaceutical Won the First Prize for 94 QC Results at the 38th National Pharmaceutical Industry Quality Management (QC) Group Outcomes Conference hosted by the China Pharmaceutical Quality Management Association.
August 26, 2017, Xinhua News Agency launched the "National Brand Communication Project" held the first batch of selected enterprises signing ceremony, Yangzijiang Pharmaceuticals became one of the first batch of signed enterprises selected for the project, but also the "National Brand Communication Project" the first batch of selected pharmaceutical enterprises.
September 2, 2017, the 34th National Pharmaceutical Industry Information Annual Meeting held in Chengdu released the "Top 100 Enterprises in China's Pharmaceutical Industry 2016" list. Yangzijiang Pharmaceuticals once again ranked first, which is also after 2014 and 2015 topped the top 100 list, Yangzijiang Pharmaceuticals three times ranked in China's top 100 pharmaceutical industry. socessing for innovation and enhancing brand value In the early 1990s, its research and development team successfully developed gastric suzu particles andbell stomach pain particles in recent years, based on the examination of gastricpain treated by Professor Taidou Dong Jianhua of Chinese medicine. The team also developed a large number of exclusive Chinese medicine star products such as Shenqu's oral solution, balu sleep capsules, blue jalap oral solution, double-flower lily tablets, Chai Yu Qingning capsules, and green milk particles, according to the chinese medicine master's examination.
, with the well-known Chinese medicine professor Zhang Zhenyu research and development of the Xiangyu particle project, to fill the treatment of women at home and abroad pre-menstrual syndrome blank, won the second prize of national scientific and technological progress. According to the Su Huang cough capsule developed by the master of Chinese medicine, Professor Yan Enxiang, the effect on the treatment of cough-variant asthma and cough after a cold is obvious, and has become the only Chinese medicine product entering the clinical guidelines of Western medicine, with annual sales of 1 billion yuan. In November 2014, Su Huang cough capsule was awarded the Science and Technology Award at the Science and Technology Award Conference of the Chinese Academy of Traditional Chinese Medicine.
In chemical innovation, Yangzijiang Pharmaceuticals is market demand-oriented, declared more than 5 chemical innovation drugs each year, and strive to have 1 to 2 chemical innovation drugs and 20 generic drugs approved for production; Drug use, each year strive to have 1 to 2 new class 1 drugs rolling declaration, in the field of molecular drugs to step up the construction of biotechnology platform and research and development team, from 2018, each year will be 1 to 3 innovative drugs declared clinical, 5 years will be 2 biological drugs on the market.
After years of cumulative innovation, Yangzijiang product system of Chinese and Western medicine, covering more than 10 fields, more than 10 dosage forms, more than 200 product regulations, relying on excellent quality management and "cost-neutral" research and development investment, the formation of "research and development, production of a batch, reserve a batch" of product ladders, effectively ensure the sustained and healthy development of enterprises.
"Chinese medicine is the treasure of ancient Chinese science, but also the key to open the treasure house of Chinese civilization." "The people's demand for Chinese medicine services is becoming more and more strong, and there is an urgent need to inherit, develop and make good use of Chinese medicine, giving full play to the role of Chinese medicine in deepening the reform of the medical and health system for the benefit of human health," said the Outline of the Chinese Medicine Development Strategy Plan (2016-2030), issued by the State Council in 2016. As
a national pharmaceutical enterprise that started with Chinese medicine, Yangzijiang Pharmaceuticals attaches great importance to the advantages of Chinese medicine, and has always regarded Chinese medicine as an important part of the Group's strategic planning.
Yangzijiang Pharmaceutical Industry actively responded to the national call, began planning in 2012 and invested in the construction of Jiangsu Longfengtang Chinese Medicine Co., Ltd. in 2014. The project total investment of 5 billion yuan, covers an area of 1500 acres, in accordance with the requirements of the national GMP, the production of Traditional Chinese medicine-based drugs, involving oral fluids, tablets, capsules, particles and other chinese medicine four dosage forms, treatment covers the digestive system, respiratory system, circulatory system and gynecology and other high incidence of diseases, and strive to build a domestic first-class Chinese medicine and health food production and research and development base, some products exported to Europe and the United States and other countries and regions.
in the front processing workshop of Longfengtang, you can see the country's first Chinese medicine pre-treatment fully automated production linkage line. "The so-called 'pre-treatment', is to wash, cut, run, dry and other treatment of the original herbs, treatment of medicinal herbs to jaundice, plate blue root, Dansan and other stem-based medicinal herbs." The workshop director Cheng re-gong as a number of rare introduction, "this production line only needs 7 people can complete the unpicking, selection and inspection work, not only save time, improve efficiency, but also to ensure the stability of product quality and control." "
The extraction workshop of Longfengtang is also highly automated, and the automatic feeding system can complete 66 tons of pharmaceutical ingredients per day. Under the control of automatic system, the mobile feeding robot walks through the shuttle car, realizes the moving feed of each feed port, and realizes the addition and filling of the turntable box and the flip tank through the flip tank pouring machine. Workshop to implement a centralized control mode, by the human-machine integrated interface for real-time monitoring of the whole process, to ensure that the process control parameters strictly implement the requirements of the national statutory parameters, so as to extract Chinese medicine production process from extensive to fine.
" Chinese medicine will become the starting point of Yangzijiang Pharmaceutical Industry's 'hundreds of billions of dollars', and the Chinese medicine company represented by Longfengtang is an important promoter of Yangzijiang Pharmaceutical Industry, promote the revitalization and development of national medicine, I believe Yangzijiang Pharmaceutical Industry to follow the 'stick to quality' and 'heritage innovation' business philosophy, will make Chinese medicine play a greater role for the benefit of all mankind. Xu said confidently.
brand is the foundation of innovation, innovation is the promotion of the brand. In the face of fierce competition, only innovators, only innovators strong, only innovators win. Yangzijiang Pharmaceutical Industry in the road of innovation and development can be described as "cost-a-cost": in order to successfully pass the country's newly revised drug GMP certification, a cumulative investment of more than 3 billion yuan for workshop GMP transformation. At the end of 2013, The preparations and raw materials produced in 37 workshops of Yangzijiang Pharmaceutical Co., Ltd. passed the newly revised drug GMP certification or on-site inspection, two years ahead of the time required by the state to pass the "big test".
" pharmaceutical enterprises can not count small accounts, can not always stare at small money and reluctant to spend money for drug safety, drug upgrading, reluctant to upgrade the workshop, standard upgrading, process optimization on the investment of funds. In fact, as long as you sink your heart, there is accumulation, there is pay there will always be a return. Xu said.
years, Yangzijiang Pharmaceutical's investment in research and development innovation has increased by 20% annually, accounting for more than 3% of sales revenue.
In order to speed up the pace of scientific and technological innovation and improve the degree of automation of production, Yangzijiang Pharmaceuticals has invested billions of yuan, respectively, from Germany, the United States, Italy and other developed countries to introduce fully automatic production equipment, to establish a modern production line.
In the research and development of new drugs, Yangzijiang Pharmaceutical Industry comprehensively promotes the "three medicines" policy of Chinese medicine and chemical drugs and biological drugs, seizes the commanding heights of science and technology, introduces high-end research and development innovation talents with an international perspective, and establishes an international research and development system.
in the research and development of traditional Chinese medicine, Yangzijiang Pharmaceutical Industry is more focused on excavating the traditional Chinese medicine treasure trove of the motherland, the development of famous medicine. Following the last
poverty relief to fulfill social responsibility
"As a pharmaceutical person, what do you think is the sense of access?" The answer given by Xu Mirror is: "Pharmaceutical people should not have any private thoughts in their hearts, the greatest sense of access should come from the recognition of ordinary people; At the same time, rooted in Taizhou Yangzijiang pharmaceutical industry, along the way has been too many parents and fellow villagers support, and now there are still many places in the hometown is still poor, the masses are not rich, so we also want to do something for them. "
As early as 2003, Yangzijiang Pharmaceuticals on the first phase of a million yuan of special funds to establish the Yangzijiang Charity Society and education foundation, the Group Party Committee also made a decision, every year to organize Party members and cadres to go deep into the surrounding villages to pay tribute to poor households. On the eve of this year's Spring Festival, Yangzijiang Pharmaceuticals formed eight teams, led by relevant officials, to various townships and streets in Gaogang District of Taizhou City to carry out warm condolence activities for the Spring Festival, to 290 families in need to distribute hundreds of thousands of yuan of condolence money and condolence products. Yu Huizheng, who lives in the 4 groups of Utta community in Gaogang District, is one of the many recipients, more than half a hundred years old he suffers from bladder cancer, in order to cure the disease, not only spend all his savings, change sellers, but also borrow money everywhere. He was thrilled when the condolence money and supplies were delivered to him. Up to now, Yangzijiang pharmaceutical industry has helped more than 3000 families in need, to support the local rural dangerous housing transformation more than 230 households, difficult households to change water more than 260 households, repair more than 80 roads, a total investment of more than 20 million yuan. People will Be Yangzijiang Pharmaceuticals funded the construction of the road affectionately known as "well-off road" "love road" "Yangzi Road."
more than 40 years, Yangzijiang Pharmaceutical Industry in the development has always not forgotten to return to society, and actively fulfill social responsibility, over the years in disaster relief, poverty alleviation, support the army, student aid and various relief activities have always been in the forefront. Since 2000, Yangzijiang Pharmaceutical Co., Ltd. has supported the China Medical Science and Technology Awards for 16 consecutive years. Yangzijiang Pharmaceuticals also implemented industrial precision poverty alleviation projects, in Shaanxi, Gansu, Hunan and other places to establish a traditional Chinese medicine planting base of more than 50,000 mu, to Fuping County, Shaanxi Province donated 20 million yuan to help build Hope Primary School, a total of 23 donated Hope Primary School. Wenchuan earthquake, Tianjin Port explosion, Yancheng tornado disaster occurred, Yangzijiang Pharmaceuticals the first time to donate money, dedication of love. According to incomplete statistics, Yangzijiang Pharmaceuticals has so far donated more than 400 million yuan to the community.
"Let the people have a sense of access, the need to eradicate poverty, improve people's livelihood, do a good job in poverty alleviation is not only the party and the government, but also the business thing, we must always keep the people warm and cold in mind." Yangzijiang Pharmaceuticals fulfills its commitments with action.
Yangzijiang Pharmaceuticals not only developed the chemical plant that was poor and white into today's Taizhou "Pharmaceutical New Town", but also enthusiastic charity, poverty relief, so that more families in this city, more people can feel "happiness is very much", touch the "live and work, its joy and integration" of the sense of access. (China Medical Journal)