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[industry trends of pharmaceutical network] on December 17, the State Administration of Market Supervision announced the fourth batch of typical cases of false and illegal advertising in 2019 Among them, a drug company in Chongqing issued a "Tucao conference" advertisement, because it has not been examined and the advertisements do not indicate taboo or adverse reactions, nor has it indicated the words "make complaints about purchase or use under the guidance of the drug instructions or under the guidance of pharmacists" The parties' actions violate the provisions of the first sixteenth (four) and second and forty-sixth articles of the advertising law, in accordance with the advertising law Article 58 the first and fourteenth items of the first paragraph shall be fined 900000 yuan Medicine is a special commodity, which is related to human health Although the drugs in the above advertisements are over-the-counter drugs, they are for the convenience of the public and do not need doctors to write prescriptions Consumers can purchase the drugs in the drugstore or drugstore according to the contents and instructions of the drug labels according to their own conditions However, according to the regulations, advertisements for over-the-counter drugs should be prominently marked "please purchase and use according to the drug manual or under the guidance of pharmacists." In addition, in order to ensure the safety of drug use and protect the rights and interests of patients, drug advertisements should include taboos and adverse reactions The author understands that in recent years, with the rapid development of the drug market and fierce market competition, some enterprises in order to improve the competitiveness of their products, make the drug advertising constantly influx However, it is not uncommon for drug companies to be fined for illegally publishing drug advertisements In November 2018, two drug advertisements published by pharmaceutical companies in the media included preferential purchase activities such as health food, medical devices, over-the-counter drugs, and even prescription drug advertisements such as baixintong, gehuazhi and aspirin enteric coated tablets According to the law, prescription drugs shall not be advertised, and the warning words of over-the-counter drugs shall be marked prominently It is reported that in some investigated hospitals, drug production and sales enterprises, drug advertisements are published without authorization, mainly including the problems that the words "advertisement" are not marked, the over-the-counter drug advice words are not marked, illegal drug promotion information is included, and prescription drug advertisements are distributed spontaneously Some insiders pointed out that these advertisements not only violated the provisions of the advertising law and the standards for the examination and release of drug advertisements, but also failed to indicate the information that has an important warning effect on drugs, which is easy to mislead the masses Since this year, Anhui, Yunnan and other places have carried out special rectification actions for medical drug advertising, urged and guided the advertising media to implement the responsibility of review, and carried out self-examination and self correction Strictly control the examination of advertisements, strengthen the management of the source of advertisement release, and ensure that the contents of advertisement release are standardized and legal It is reported that Anhui Province requires strict investigation of illegal acts, and to increase the investigation and punishment of false propaganda of medical, drug, food and tobacco advertisements To explore the establishment of a long-term mechanism for advertising supervision, and constantly improve the ability of advertising supervision Up to now, Anhui Province has inspected 35 business households of all kinds and investigated and dealt with one case of illegal promotion of prescription drugs
The market supervision bureau of Linxiang District, Lincang City, Yunnan Province, has taken many measures to carry out the special action of "industry disorder control", carried out the special rectification of the advertising market, publicized the "advertising law" in many forms and in many ways, and carried out the special action in the whole District with the focus on medical treatment, medicine, food, etc., strictly investigated and punished the illegal and false advertising behaviors misleading consumers, and practically strengthened the advertising monitoring The comprehensive information platform of Internet market supervision is entrusted to monitor the advertising.