"Zero sugar" becomes the first choice for health and wellness

What are the characteristics of young people's beverage consumption today? A few days ago, the Shanghai Consumer Rights Protection Commission released the "Gen Z Beverage Consumption Survey Report" (hereinafter referred to as the "Report")

Generation Z refers to the consumer group born between 1995 and 2009

The survey shows that Shanghai Gen Z has a high beverage consumption frequency.

For Gen Z, beverages are not only a multiple expression of their own emotions, but they also look forward to harvesting higher emotional values ​​from them, such as “getting happiness”, “reconciling with life”, “relaxing pleasure”, “a reward” and so on

Beverages with different flavors bring differentiated sensory experience

When it comes to drinking beverages, Gen Z pays more attention to health and wellness

The Z generation group has high cultural self-confidence, they are keen to try new and cutting-edge national trend products, and they are also important fans of national brands

In addition, the purchase of beverages by Gen Z is also affected by multiple factors.

Distance is also an important factor in Gen Z’s beverage consumption

(Source: China Consumer News)

"China Food News" (07 edition on April 11, 2022)

(Editor-in-charge: Luo Chen)