Zhao Wanli, General Manager of Libang Kitchen and Sanitary Substrates Division: Accelerate product iterations and actively expand e-commerce channels

On the eve of double eleven, Libang and JD.com signed a 2020 strategic cooperation agreement to optimize the upgrading of the home improvement and sewing industry, the two sides jointly released the "698 tile good seam" U.S. sewing service white paper, while Libang in JD.com debuted a new water-based epoxy sand seam agent new products, comprehensively enhance the U.S. seam products market product and service experience.
Libang Kitchen and Sanitary Substrates Division was established in 2016, although only set up 4 years, but has been in the "rapid growth", there are now more than 500 offline stores, online into JD.com, Tmall and Pyodo and many other e-commerce platforms.
opened 30 cities under the line of the online O2O double-pack service and 129 offline cities double-pack service.
As general manager of the division, Mr. Zhao Wanli, keenly observed the strong demand of contemporary consumers for high-quality homewear sub-products, vigorously promoted the development of new iterative products at the same time actively explore new channels of online sales, to help Libang to "all-round coating service providers" goal of a big step forward.
Libang Kitchen and Sanitary Substrate Division General Manager Zhao Wanli product iteration accelerated, the United States seams and tile glue are from 10 billion to 100 billion market-scale home decoration, tile patching is one of the essential links.
in order to prevent tile heat expansion and cold contraction, the tile will be laid with a seam treatment.
years, the speed of tile iteration has accelerated, has developed to the seventh generation, matte brick, large brick has become a popular product.
tile gap filling experienced the evolution of a variety of products, early white cement as the main material filler after a certain period of time, there is blackening, mold, shedding and other phenomena.
to address consumer pain points, while catering to tile iterations, the United States seam products came into being.
china Ceramic Industry Association statistics, the potential size of the U.S. seam industry more than 100 billion yuan, the current market maturity of less than 10%, the industry and consumer market there is a huge room for development.
As a new iterative product, Libang's water-related epoxy sand seams have greatly improved environmental protection, from oily to water-like;
water-like epoxy sand construction in addition to the United States seam agent, tile glue is another important product of Libang Kitchen and Health Division "with the improvement of tile quality, water absorption rate greatly reduced, tile density increased."
traditional tiles use cement and yellow sand to meet the needs of high water absorption tiles, while tile adhesion reaches 10 times that of cement yellow sand.
china's real estate market hardcout housing, housing wall leveling requirements greatly increased.
addition, tile glue makes it easy for tiles to change from thick to thin, saving some valuable kitchen space.
Mee sewing agent and tile glue currently account for about 50% of the sales of the division in terms of market size, and similar to U.S. seams, tile glue is currently 10 billion grade, the industry is expected to reach 100 billion scale in the future, " Zhao said.
(tile glue) use scene for the leakage pain point of the stock room, repair waterproofing into a trend in recent years, the awareness of waterproofing of domestic buildings gradually increased.
in the real estate market stock of housing is much larger than the background of new housing, only do simple waterproof stock of housing leakage problems, mainly in the wall, kitchen, bathroom, roof and other areas.
leakage not only causes problems for homeowners, but can also lead to unnecessary neighborhood disputes.
to solve the leakage of housing as a consumer's "just need" - research shows that local decoration / renovation demand, kitchen decoration accounted for 40%.
for the waterproof industry, Zhao Wanli said that in the future, China will also move towards repair waterproofing direction.
china's stock of housing is increasing, new delivery housing waterproof products research more, and repair waterproof products have just received attention.
China's waterproof market is broad, repair waterproof products technology innovation will be the future development trend.
to promote product service standardization, to create a new model of e-commerce building materials consumption and coatings, the United States seam products are also part of the "3 parts 7 division of labor", good products need good construction.
libang is not only to do a single product, but from the product system, scenario solutions, construction personnel training, worker certification and other dimensions, to ensure standardized implementation.
this end, Libang attaches great importance to the customer and consumer awareness of service, in the past 10 years, gradually formed from the customer demand side of the service standards.
cooperate with the eight training bases set up by Libang and The University of Libang, which is fully open to the public, to export a large number of professional industrial workers to the industry, and to ensure the sustainable development of the coating industry in the future.
Libang and JD.com jointly issued the "698 tiles good seam" U.S. sewing service white paper, summarized the "6 heavy service", "9 steps of construction" and "8 major acceptance" three quality guidelines.
Zhao Wanli said, "The outbreak has changed the habits of consumers, we have more time 'online', e-commerce live is pushed to the forefront."
Building Materials Chamber of Commerce more and more attention to online promotion channels.
as an important e-commerce platform, JD.com is also actively promoting the delivery of products and construction services to customers with high quality.
the two sides through market trends, big data analysis, industry development and other aspects of resource sharing, found a point of cooperation.
"rapid development of the Chinese market, especially the increasingly normal "post-epidemic era", the home industry once again stood at a new turning point.
the Internet in the close to customer demand at the same time, but also put forward higher requirements for home improvement building materials.
In the face of these rapid development, Zhao Wanli said: "Libang from the group to the business department, this year increased investment in e-commerce, hope to significantly increase the proportion of online sales, to maintain a consistent refreshing mentality, for more consumers to create a new model of online home improvement."
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