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    Home > Food News > Food Articles > Zhejiang's "Intangible Cultural Heritage +" broadens the tea industry chain

    Zhejiang's "Intangible Cultural Heritage +" broadens the tea industry chain

    • Last Update: 2022-12-29
    • Source: Internet
    • Author: User
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    The project "Traditional Chinese Tea-Making Techniques and Related Customs" declared by China was recently officially inscribed on UNESCO's Representative List
    of Intangible Cultural Heritage of Humanity.
    Traditional Chinese tea-making techniques and related customs involve 44 national-level projects in 15 provinces (autonomous regions and municipalities), and 6 intangible cultural heritage items in Zhejiang have become an important part and rank first
    。 In recent years, Zhejiang Province has adhered to the goal positioning of "ecologically efficient and characteristic boutique", strengthened the guidance of tea culture, accelerated the development of tea industry, strengthened the support of tea science and technology, gave full play to the advantages of resources, technology and talents of Zhejiang tea industry, implemented the strategy of ecology, improved seeding, standardization, mechanization, digitalization and branding, promoted the high-quality and sustainable development of the entire industrial chain, accelerated the organic integration of tea culture, tea economy, tea tourism and tea science and technology, and improved the quality, efficiency, competitiveness and sustainable development of
    Zhejiang tea industry 。 This time, projects such as the "Jingshan Tea Banquet" were successfully selected as intangible cultural heritage of humanity, and Zhejiang will deeply promote the integration of "intangible cultural heritage +" industries and continuously broaden the tea industry chain
    .

    Broaden the connotation and extension of tea culture

    Jingshan tea banquet flourished in the Tang Dynasty and served in the Song Dynasty, and was a kind of lobby tea party
    when Jingshan Wanshou Temple in Yuhang County (now Yuhang District, Hangzhou) received distinguished guests.

    As an outstanding representative of China's tea culture, the "Jingshan Tea Banquet" has strict procedures: from opening the tea list, beating the tea drum, respectfully inviting into the hall, serving the Buddha with incense, ordering tea in decoction, dividing tea, saying that eating tea and retreating from the hall, from more than 10 ritual procedures to fully reflect the combination
    of Zen courtyard etiquette and tea art.

    "Since its revival in 2014, the Jingshan tea banquet has been held
    every year.
    " Yu Ronghua, the inheritor of the Jingshan tea stir-frying technique in Yuhang District, Hangzhou City, Zhejiang Province, said that in order to find a combination between intangible cultural heritage and modern people, since 2012, he has plunged headlong into organizing a folk tea banquet, the Jingshan tea soup party
    .

    Under the guidance of Master Jingshan Temple, Yu Ronghua united many tea industry people to explore the form
    of tea banquet.
    From the stone mill used to grind tea, the Jianzhan and tea whisk used to order tea, to the entire etiquette process of the tea banquet, the tea people strive for excellence, and finally make the Jingshan Tea Soup Club achieve elegant and common appreciation
    .

    Nowadays, Jingshan tea culture tea technology has entered people's daily lives
    from the "intangible cultural heritage hall".
    This year, Yuhang District held a total of 6 "Jingshan Tea Banquets" and 20 "Folk Tea Soup Meetings" in Jingshan Temple
    .
    The Jingshan Village Visitor Reception Center receives more than 200 tea experience visitors every month, and more and more young people understand tea culture
    through the experience of tea tasting and tea making.

    "We continue to broaden the connotation and extension of Jingshan tea culture, relying on the core of Jingshan tea banquet, carry out the layout of one-core, multi-point, group development, and realize the active protection and inheritance
    of Jingshan tea culture.
    " The relevant person in charge of Yuhang District Bureau of Culture, Radio, Television, Tourism and Sports introduced
    .

    The inheritance and protection of Jingshan tea culture must be integrated
    with modern life.
    In order to implant tea culture elements into the cultural space around people, Yuhang District has created a tea theme park, tea village, tea block, tea factory, tea trading experience area, etc.

    where the tea culture industry gathers.
    Through the 21st "Chinese Tea Holy Festival", "Tea Ancestor Festival" and "Zen Village Tea Festival" and other activities, the brand effect
    of Jingshan tea will be enhanced.

    At the same time, with the provincial traditional craft workstation of "Source of Tea Ceremony" as the carrier, Yuhang District is committed to creating a cultural symbol of "Source of Tea Ceremony", and realizing four new breakthroughs
    : "Intangible Cultural Heritage Space", "Intangible Cultural Heritage Circle of Friends", "Intangible Cultural Heritage Hard Core Products" and "Intangible Cultural Heritage Double Creation".
    At present, Yuhang District has created a series of IP products such as "Zhejiang Bull", "Tea Monk" and "Aoli Give", and built Yuhang Paper Umbrella Hall, Zhongtai Bamboo Flute Exhibition Hall and other display spaces, and will improve a number of intangible cultural heritage workshops such as tea workshops, bamboo flute workshops
    , and paper umbrella workshops.

    Zheng Changling, deputy director and secretary general of the China Folk Culture Innovation and Development Center, said that through the successful application, China's broad and profound tea culture has been displayed, which is more conducive to the inheritance and dissemination of Chinese traditional cultural heritage, promoting the inheritance of Chinese culture to the public, and further enhancing cultural confidence
    with more specific substantive connotations.

    Help the local tea industry chain to break through

    In recent years, Zhejiang has made a lot of efforts to do a good job in the "three teas" (tea culture, tea industry, tea technology), especially the two intangible cultural heritage projects of green tea making technology (West Lake Longjing) and Jingshan tea banquet, each of which has taken effective measures and achieved remarkable results
    .

    In Xihu District, Hangzhou, there are more than 14,000 mu of tea gardens, 12 new stir-frying centers, 2 provincial representative inheritors, 6 district-level representative inheritors, 105 senior tea roasting technicians and 586 tea roasting technicians
    .
    In recent years, Longjing tea industry revitalization and brand building are making great strides, in November 2018, green tea making skills (West Lake Longjing) was included in the first batch of traditional craft revitalization catalogue in Zhejiang Province; In 2019, the value of China's tea regional public brands was assessed to be 6.
    74 billion yuan
    .
    In addition, through a series of measures such as confirming productive protection standards, strengthening the construction of tea industry think tanks, and training tea industry talents, the "West Lake Longjing Tea Making Technique" can be effectively protected, inherited and innovated
    .

    In Jingshan village, almost every household makes a living from tea, which is an important source of
    income for the villagers.
    However, although the quality of Jingshan tea was good, its reputation was not as good as West Lake Longjing and Anji White Tea
    .
    Today, Jingshan Village has inherited and innovated the traditional tea banquet, dug deep into the matcha process, and launched matcha ice cream, cake and other derivatives, continuously extending the tea industry chain and significantly increasing the added value of tea
    .
    Zhou Ying, the "family member" of Hangzhou Yanchajing Mountain Zhu Culture Co.
    , Ltd.
    , is one of the first generation of
    tea people in Jingshan Village to return to their hometown to start a business.
    She launched a series of derivatives of Jingshan Camellia, using "Internet +" as a new channel for traditional sales to drive surrounding farmers to increase production and income
    .

    "Through the deep integration of agricultural culture and tourism, we hope to transform the cultural value of Jingshan tea into economic value and provide strong industrial support
    for rural revitalization.
    " The relevant person in charge of Yuhang District Bureau of Culture, Radio, Television, Tourism and Sports said that in recent years, Yuhang District has promoted the deep integration of tea culture and tea industry, and launched a Zen tea-themed boutique tour line by carefully creating a tea banquet experience show and a Song-style matcha show, absorbing more than 60 tea enterprises, homestays, and farmhouses to the tourism line, forming a whole industrial chain
    of growing tea, making tea, selling tea and talking about tea.
    The data shows that Yuhang has more than 70,000 mu of tea gardens, and the output value of tea last year exceeded 900 million yuan, and the brand value of Jingshan tea reached 2.
    627 billion yuan
    .

    Guan Xi, deputy dean of the School of Economics and Management of Fujian Agriculture and Forestry University and an expert in economic information of the modern tea industry technology system in Fujian Province, believes that the successful application will help integrate the superior resources of the tea industry, strengthen the production and processing links of the tea industry chain, fully demonstrate the diversity of product categories and regional complementarity characteristics of the tea industry, further consolidate and strengthen the dominant position of the tea industry, and help to further inherit traditional tea-making skills on the basis of protection.
    Integrate the protection of traditional tea-making techniques into the development of modern science and technology, and realize the integrated development
    of tradition and modernity.

    (Gao Na comprehensive collation)

     

    China Food News(December 15, 2022, Version 07)

    (Responsible editor: Gao Na)

     

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