What is Axalta's 2027 Global Automotive Color of the Year, and how is it characterized?

Axalta's 2027 Global Automotive Color of the Year is 'Redefined', described as a luminous ruby red that reflects a desire for expressive yet enduring vehicle colors. It offers a modern interpretation of a classic automotive hue, designed to reveal depth and character through advanced pigment and effect technologies rooted in Axalta's heritage in automotive color.

Why did Axalta choose 'Redefined' as its 2027 Global Automotive Color of the Year?

Axalta chose 'Redefined' to embody a contemporary balance between expressiveness and timelessness in automotive color, signaling a renewed appreciation for bold, classic hues reimagined with innovation. The selection emphasizes the color’s ability to convey depth and character, made possible by Axalta’s advanced pigment and effect technologies and informed by its long-standing expertise in automotive coatings.

Axalta Unveils 'Redefined' as 2027 Global Automotive Color of the Year

Sep 8, 2026

Axalta Coating Systems announced "Redefined," a luminous ruby red, as its 2027 Global Automotive Color of the Year. The selection emphasizes expressive vehicle hues leveraging the company's advanced pigment and effect technologies.

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Axalta Unveils 'Redefined' as 2027 Global Automotive Color of the Year

Yahoo Finance

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Axalta Coating Systems Ltd (AXTA) Stock Price Down 3.63% on April 2

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Vanguard Strategic Equity Fund Axalta Coating Systems Holdings History

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Perpetual Ltd Purchases 268,552 Shares of Axalta Coating Systems Ltd.

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Axalta Coating Systems to Announce First Quarter 2026 Financial Results on April 30