What specific actions is Campari taking to combat Aperol copycats in bars and restaurants?

Campari has launched pre-prepared Aperol Spritz kegs, rolled out a communication campaign emphasizing that not all orange-coloured drinks are genuine Aperol Spritzes, and introduced a loyalty programme certifying venues serving original Aperol Spritz cocktails—now covering 2,000 venues in Italy.

How significant is Aperol to Campari’s overall business, and what recent performance data is provided?

Aperol is Campari's biggest earner, accounting for about 26% of revenue; globally, Aperol brand sales grew by 1.4% last year to €785 million ($897 million), helping the company stay resilient amid weakening sector-wide consumer demand.

Campari fights Aperol copycats as rivals chase growing spritz market

Jul 10, 2026

Campari defends its Aperol brand against copycats in the booming spritz market, which hit nearly 4 billion servings in 2024. The company is launching pre-prepared kegs and loyalty programs to maintain dominance as sales remain resilient.

reuters

2026-07-10

Campari fights Aperol copycats as rivals chase growing spritz market

2026-10-08

Italian Prosecutors Seek Trial for Campari Chairman Over Alleged Tax Evasion

Campari fights Aperol copycats as rivals chase growing spritz market

FAQ