Who has been appointed as Heineken's new chair and CEO, and when will he start?

Rafael Oliveira has been appointed as Heineken's new chair and CEO, and he will join the company for a four-year term starting October 1.

Why was Heineken searching for a new CEO, and what was said about Oliveira's selection?

Heineken had been searching for a new CEO for months following the surprise resignation of Dolf van den Brink, who led the company for six years amid an industry-wide slump in sales; the Supervisory Board unanimously chose Oliveira 'for his unique mix of strategic vision, operational expertise, and financial acumen' after a rigorous global search.

Heineken names Rafael Oliveira as new CEO

Jun 22, 2026

Heineken has appointed Rafael Oliveira, former CEO of JDE Peets, as its new chair and CEO effective October 1, following the resignation of Dolf van den Brink amid a sales slump.

reuters

2026-06-04

Heineken Investors Urge External CEO Hire to Succeed Van den Brink, FT Reports

2026-06-22

Heineken names Rafael Oliveira as new CEO

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