What are the key natural ingredient changes in the new Jell-O Simply line compared to regular Jell-O?

Jell-O Simply is made without synthetic colors or artificial sweeteners, uses fruit juice for flavor and coloring, and contains at least 25% less sugar than regular Jell-O; its colors come from vegetable juice, fruit juice, and turmeric root extract.

Why is Kraft Heinz launching Jell-O Simply, and how does it fit into the company’s broader strategy?

Kraft Heinz launched Jell-O Simply to meet rising consumer demand for natural ingredients and less sugar, amid declining sales of traditional pre-made gelatin (down 21% over four years) and regulatory and retail pressure to eliminate artificial dyes; it’s part of the company’s pledge to remove artificial dyes from all U.S. products by 2027 — a commitment already advanced in brands like macaroni and cheese — and represents a permanent, not transitional, addition to the Jell-O portfolio.

Jell-O is jiggling its way toward more natural ingredients

May 20, 2026

Kraft Heinz launched Jell-O Simply, a new product line featuring natural colors and reduced sugar, addressing consumer demand and regulatory pressure to phase out artificial food dyes.

apnews

2026-05-20

Jell-O is jiggling its way toward more natural ingredients

Jell-O is jiggling its way toward more natural ingredients

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