What is Kroger's strategy to regain market share under new CEO Greg Foran?

Kroger's strategy under new CEO Greg Foran is to cut prices on thousands of items by funding reductions through tighter sourcing, simpler operations, cost cuts—including importing merchandise directly and using technology more effectively—and reinvesting those savings into lower shelf prices and improved service.

How does Kroger plan to implement its price cuts?

Kroger plans to test price reductions first, then roll them out more broadly and phase them in over time, with Foran emphasizing that 'the basket has to come down' and that cuts will span 'thousands of products'—acknowledging that not every shopper’s basket is the same.

Kroger Plans Price Cuts as New CEO Looks to Regain Shoppers

May 21, 2026

Kroger is implementing price cuts on thousands of items under new CEO Greg Foran to regain market share from competitors like Walmart. The strategy relies on cost reductions and efficient sourcing to fund lower shelf prices amid economic uncertainty.

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Kroger Plans Price Cuts as New CEO Looks to Regain Shoppers

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