The Most Intense September Hunting Season: Sportswear Brands Battle It Out in Northeast China | BrandBeat

Viewed against the broader current context, sportswear brands are adjusting their nationwide retail strategies. In the past, growth was driven by opening more stores; today, however, this logic faces challenges in a mature, saturated market. Many brands are progressively closing underperforming small stores while launching larger, experience-focused new store formats in core commercial districts. At its earnings conference held at the end of March this year, Li-Ning’s management stated that the brand will no longer rely solely on store count expansion, instead prioritizing improvements in per-store operational efficiency and quality. Meanwhile, Anta—while streamlining its distribution channels and shutting down inefficient outlets—chose Shenyang as the location for the national debut of its innovative ‘Anta Market’ store format. Higher channel concentration also makes store expansion in Northeast China more efficient for sportswear brands. Key malls—including Changchun Euro-Asia, Shenyang OCT Harbour Plaza, Shenyang Zhongxing Department Store, and Harbin Yuanda Shopping Mall—collectively cover the core consumer base for sportswear in the Northeast. According to Liaoning Daily, Shenyang OCT Harbour Plaza achieved RMB 13 billion in sales revenue in 2025. For brands entering the Northeast market, it’s almost fair to say that just a few flagship malls can reach the majority of their target customers. Moreover, amid the current market environment—where the entire industry is under pressure—and coinciding with the strongest El Niño year on record, which may bring an unusually warm winter, high-ticket autumn/winter apparel has become especially critical. Coupled with Northeast China’s consumers—who are arguably the most enthusiastic and frequent purchasers of footwear and apparel nationwide—this season represents sportswear brands’ final, pivotal bet for the year. Hence, the dense rollout of so many new store formats is entirely understandable. Yet on the other hand, this inevitably means that competition in the Northeast market this year will be fiercer than ever. After many years, the Northeast battlefield has once again become a decisive front in the nation’s broader competitive landscape. Below are key developments across sportswear brands over the past two weeks: Capital & Financial Reports: 1. Amer Sports Raises 2026 Q3 Revenue Growth Forecast to 20%–22% On September 16, Amer Sports updated its Q3 2026 earnings guidance, forecasting year-on-year revenue growth of 20%–22%, up from its prior forecast of 18%–20%; adjusted operating margin is expected to slightly exceed the upper end of its previous guidance range of 13.5%–14%. On the same day, the company unveiled an updated long-term financial framework (with 2026 as the base year and a horizon exceeding five years): Group annual revenue CAGR is projected at low double digits to mid-teens percent; adjusted operating margin is expected to rise annually by 30–70 basis points. Specifically, both technical apparel and outdoor sports businesses are forecast to achieve mid-teens percent annual revenue CAGR, while racket and ball sports businesses are projected to grow at mid-to-high single-digit rates. 2. Salomon Targets $3 Billion in Revenue by 2028 On September 17, Salomon—a brand under Amer Sports—announced at its Investor Day that it expects to surpass $2.5 billion in revenue by end-2026 and aims to reach $3 billion by 2028. Salomon CEO Guillaume Meyzenq stated that core growth drivers include expanding its running, Sportstyle, and apparel/accessories businesses, alongside accelerating expansion in China, Asia-Pacific, and North America. China is positioned as Salomon’s second-largest growth market: its number of stores in China has surged from fewer than 100 in 2024 to approximately 350 today, and management anticipates the Chinese market will soon evolve into a $1 billion business.

Global and Chinese Epoxy Resin Industry Survey and Investment Strategy Report (2026–2032)

Table of Contents 1. Overview of the Epoxy Resin Market 1.1 Product Definition and Scope of Statistics 1.2 Classification of Epoxy Resins by Product Type 1.2.1 Global Sales Growth Trends of Different Epoxy Resin Types: 2021 vs. 2025 vs. 2032 1.2.2 Bisphenol-A Epoxy Resin 1.2.3 Bisphenol-F Epoxy Resin 1.2.4 Phenolic Epoxy Resin 1.2.5 Alicyclic Epoxy Resin 1.2.6 Glycidylamine-type Epoxy Resin 1.2.7 Others 1.3 Classification of Epoxy Resins by Physical Form 1.3.1 Global Sales Growth Trends of Different Epoxy Resin Forms: 2021 vs. 2025 vs. 2032 1.3.2 Liquid Epoxy Resin 1.3.3 Solid Epoxy Resin 1.3.4 Others 1.4 Classification of Epoxy Resins by Molecular Weight 1.4.1 Global Sales Growth Trends of Different Epoxy Resin Molecular Weights: 2021 vs. 2025 vs. 2032 1.4.2 Low-Molecular-Weight 1.4.3 High-Molecular-Weight 1.5 Classification of Epoxy Resins by Application 1.5.1 Global Sales Growth Trends of Different Epoxy Resin Applications: 2021 vs. 2025 vs. 2032 1.5.2 Paints and Coatings 1.5.3 Adhesives 1.5.4 Composites 1.5.5 Electronics and Electrical 1.5.6 Others 1.6 Industry Background, Development History, Current Status, and Trends 1.6.1 Current Status Analysis of the Epoxy Resin Industry 1.6.2 Development Trends of the Epoxy Resin Industry 2. Global Epoxy Resin Market Size Analysis 2.1 Global Supply-Demand Status and Forecast (2021–2032) 2.1.1 Global Epoxy Resin Capacity, Output, Capacity Utilization Rate, and Development Trends (2021–2032) 2.1.2 Global Epoxy Resin Output, Demand Volume, and Development Trends (2021–2032) 2.2 Output and Development Trends of Epoxy Resins in Major Global Regions (2021–2032) 2.2.1 Epoxy Resin Output in Major Global Regions (2021–2026) 2.2.2 Epoxy Resin Output in Major Global Regions (2027–2032) 2.2.3 Market Share of Epoxy Resin Output in Major Global Regions (2021–2032) 2.3 Supply-Demand Status and Forecast of Epoxy Resins in China (2021–2032) 2.3.1 Capacity, Output, Capacity Utilization Rate, and Development Trends of Epoxy Resins in China (2021–2032) 2.3.2 Output, Domestic Demand Volume, and Development Trends of Epoxy Resins in China (2021–2032) 2.4 Global Epoxy Resin Sales Volume and Revenue 2.4.1 Global Epoxy Resin Revenue (2021–2032) 2.4.2 Global Epoxy Resin Sales Volume (2021–2032) 2.4.3 Global Epoxy Resin Price Trends (2021–2032) 3. Regional Analysis of Major Global Epoxy Resin Markets

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