Yashier's brand matrix takes a solid step forward! Strategic partnership with global coatings giant RPM

At Yashier’s Second Beloved Festival on September 2, the company announced a major strategic partnership with RPM Consumer Group—an international industry leader—introducing RUST-OLEUM, a world-class consumer brand, marking a solid step forward in building Yashier’s diversified brand matrix. Given China’s vast market size, deep geographical reach, multi-tiered distribution channels, and diverse consumer preferences, a single brand cannot adequately meet broad-based demand. As the first in the industry to propose the concept of “Mass Retail,” Yashier constructs a multi-brand matrix while preserving the core identity of its flagship brand—thereby addressing personalized needs arising from consumer segmentation and scenario-specific applications, and achieving comprehensive coverage across diverse home-decoration scenarios. Yashier’s Mass Retail brand matrix centers on the flagship “Yashier” brand, supplemented effectively by other brands positioned either at the premium or value end. Specifically: the “Yashier” flagship targets the mid-to-high-end segment; premium-positioned brands include internationally renowned consumer brands (such as RUST-OLEUM) and ultra-premium brands rooted in traditional Chinese cultural elements; value-oriented brands mainly consist of regionally acquired brands. RPM Group ranks among the top three coating and chemical companies in the U.S. and fifth globally. Its 2023 fiscal year revenue exceeded USD 7.3 billion, and it is a Fortune 500 company listed on the New York Stock Exchange. RPM’s Consumer Group is one of the largest players in the U.S. paint retail and DIY markets, headquartered in Chicago. Its products are distributed through major retailers—including HOME DEPOT, ACE Hardware, and WALMART—as well as specialized neighborhood hardware stores. The group owns numerous century-old brands, such as DAP (founded 160 years ago) and ZINSSER (founded 175 years ago). RUST-OLEUM—the largest consumer brand under RPM—boasts an illustrious 103-year history. It operates 13 North American supply chain and logistics centers and maintains over 88,000 distribution outlets and sales channels. Its brand recognition among North American consumers exceeds 97%. RUST-OLEUM delivers whole-home decorative coating solutions—from aerosol paints to wall coatings—and even meets specialized repainting needs for textiles, toys, furniture, and automobiles. This powerful alliance with the century-old RUST-OLEUM brand marks a pivotal milestone in Yashier’s brand matrix development. The two parties will jointly focus on China’s high-end decorative coating market and the young DIY consumer demographic, co-building a one-stop, American-style whole-home decoration brand. They aim to deliver high-quality, full-product-line, and cost-effective coating solutions for China’s middle-class households and small-scale premium commercial clients across all home-decorating scenarios. The partnership targets establishing 800 RUST-OLEUM branded specialty stores within three years; achieving over USD 100 million in annual brand revenue within five years; and scaling to USD 1 billion in annual revenue within ten years.

Dividends are payments made by a company to its shareholders—here’s how they work

Sometimes, companies issue special dividends—extra payments to common shareholders. Special dividends are typically issued by firms that have accumulated substantial cash reserves over many years—or experienced unexpected windfalls—for example, proceeds from spinning off a subsidiary. Though usually much larger than regular dividends, this ‘extra’ payout is a one-time event. Key dividend dates to know Several critical dates revolve around dividends—especially those determining when shareholders become eligible to receive them. • Announcement date: The day management declares the dividend, subject to shareholder approval. • Record date: The cutoff date set by the company to determine which shareholders are eligible to receive the dividend. This is the date you must appear on the company’s shareholder register to qualify. • Ex-dividend date: Per stock exchange rules, the date by which shareholders must own the stock to be entitled to the upcoming dividend payment. It is typically set one business day before the record date. Shareholders holding the stock the business day before the ex-dividend date will receive the dividend; those purchasing on or after the ex-dividend date will not. • Payment date: The date the company disburses the dividend payment, and when shareholders receive funds in their brokerage accounts. Are dividends taxed? These dates matter not only because they determine whether you’ll receive a dividend—but also how it will be taxed. For tax purposes, dividends fall into two categories: • Qualified dividends are taxed at rates similar to capital gains: 0%, 15%, or 20%. • Non-qualified dividends are taxed as ordinary income, at your regular marginal tax rate. Naturally, your actual tax bracket matters—but qualified dividend rates are generally lower. Whether a dividend qualifies depends on your holding period: You must hold the stock for more than 60 days during the 121-day period beginning 60 days before the ex-dividend date. How to evaluate dividends Beyond the basic dollar amount, dividends are assessed in several ways. Dividend yield When evaluating dividends, investors often look at a stock’s dividend yield—the annual dividend amount divided by the stock price on a given date. Comparing dividend yields levels the playing field when assessing stocks and their dividend payouts. For example, a $10 stock paying $0.10 per quarter yields 4% annually. Likewise, a $100 stock paying $1.00 per quarter also yields 4% annually. Yield and stock price move inversely: As the dividend rises, the stock price falls—or vice versa. Thus, dividend yield increases in either of two ways: • Dividend payment increases: A company pays $4 annually on a $100 stock—a 4% yield. If the share price remains unchanged but the dividend rises 10% to $4.40, the yield becomes 4.4%. • Stock price declines: For instance, if a stock paying $4 annually drops from $100 to $90, its yield climbs from 4% to just over 4.4%, without any change in the dividend amount. Payout ratio Yet beyond examining dividend yield, savvy dividend investors also closely monitor the dividend payout ratio to quickly assess reliability. The payout ratio measures the portion of a company’s net income allocated to shareholder dividends. The higher the payout ratio, the narrower the safety margin.

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RPM International Inc. increased its quarterly dividend by 5.6% to $0.57 per share, extending its payout streak to 51 years. The announcement follows strong quarterly earnings that exceeded analyst expectations.

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