Yashier's brand matrix takes a solid step forward! Strategic partnership with global coatings giant RPM

At Yashier’s Second Beloved Festival on September 2, the company announced a major strategic partnership with RPM Consumer Group—an international industry leader—introducing RUST-OLEUM, a world-class consumer brand, marking a significant milestone in building Yashier’s diversified brand matrix. Given China’s vast market size, deep geographical reach, multi-tiered distribution channels, and highly diverse consumer demands, a single brand cannot adequately meet broad-based needs. Yashier pioneered the concept of “Grand Retail” within the industry: while maintaining the core identity and positioning of its flagship brand, it constructs a multi-brand matrix to address segmented consumer groups and scenario-specific needs—achieving comprehensive, in-depth coverage across all home decoration contexts. Yashier’s Grand Retail brand matrix centers on the flagship “Yashier” brand, supplemented by other brands positioned either at the premium or value end. Specifically: the flagship “Yashier” brand targets the mid-to-high-end segment; premium-positioned brands include internationally renowned consumer brands (such as RUST-OLEUM) and ultra-premium brands rooted in traditional Chinese cultural elements; value-oriented brands mainly consist of regionally acquired local brands. RPM Group ranks third in the U.S. and fifth globally among coatings and chemical companies. Its 2023 fiscal year revenue exceeded USD 7.3 billion, and it is a Fortune 500 company listed on the New York Stock Exchange. RPM Consumer Group—one of the largest paint and DIY retail companies in the U.S.—is headquartered in Chicago. Its products are distributed across major retailers including HOME DEPOT, ACE Hardware, and WALMART, as well as specialized neighborhood hardware stores. The group owns numerous century-old brands, such as DAP (founded 160 years ago) and ZINSSER (founded 175 years ago). RUST-OLEUM—the largest consumer brand under RPM—boasts an illustrious 103-year history. It operates 13 North American supply chain and logistics centers, serves over 88,000 distribution points and sales channels, and enjoys over 97% brand recognition among U.S. consumers. RUST-OLEUM delivers whole-home coating solutions—from aerosol paints to wall paints—and even meets specialized repainting needs for textiles, toys, furniture, and automobiles. This powerful alliance with the century-old RUST-OLEUM brand marks a decisive step forward in Yashier’s brand matrix strategy. The two parties will jointly focus on China’s high-end decorative coatings market and the young, DIY-savvy consumer segment, co-building a one-stop, American-style whole-home decorative brand. They aim to deliver high-quality, full-product-line, and cost-effective coating solutions for China’s middle-class households and small-scale premium commercial clients. The partnership targets opening 800 RUST-OLEUM branded specialty stores within three years; achieving over USD 100 million in annual brand revenue within five years; and scaling to USD 1 billion in annual revenue within ten years.

PPG / Sherwin-Williams / Axalta / RPM named to the "2025 Most Responsible Companies in America" list

As a global leader in coatings manufacturing, Sherwin-Williams’ notable progress in sustainability cannot be overlooked. Since its founding, the company has consistently driven innovation through science and technology, with environmental friendliness at the core of its philosophy—dedicated to delivering high-quality coating products and professional application solutions to customers. Through differentiated solutions, Sherwin-Williams helps customers enhance productivity and profitability. Heidi G. Petz, President and CEO of Sherwin-Williams, stated that even amid persistently challenging macroeconomic conditions, the company will continue outperforming the market via strategic investments in growth and operational efficiency. In recent years, Sherwin-Williams has achieved steady growth through continuous technological innovation, a robust sustainability strategy, and global market expansion—its financial performance continues to rise. Notably, the company has excelled amid surging demand for green buildings and eco-friendly coatings. Financial reports show that Sherwin-Williams achieved net sales of USD 17.8013 billion in the first three quarters of 2024—essentially flat year-on-year—while net income rose 8.3% to USD 2.2013 billion. Recently, Sherwin-Williams projected its full-year 2024 sales to remain flat or grow modestly (low single-digit percentage) versus 2023, with diluted earnings per share guidance set between USD 10.30 and USD 10.60. The company also affirmed its ongoing commitment to delivering high-quality products and services while managing internal factors effectively to ensure sustainable growth. Axalta ranked 404th overall and 31st within the Materials & Chemicals industry category. With the continuous advancement of the new-energy vehicle (NEV) industry, sustainability strategies have raised the bar for insulation materials used in NEV motors. As one of the earliest industry players to enter the NEV sector, Axalta closely aligns itself with key sustainability trends—including electric vehicles and renewable energy—and its energy solutions have grown alongside these industries. To meet the booming NEV market, Axalta has developed a suite of sustainable products, such as the Voltatex® electrical insulation solutions. These not only extend the service life and improve the operational efficiency of variable-frequency motors but also satisfy increasingly stringent environmental standards—aiming to minimize ecological impact to the greatest extent possible. At Axalta, sustainability permeates every facet of business operations. Efforts are evaluated holistically across Environmental, Social, and Governance (ESG) dimensions: reducing environmental impact from operations; leveraging product advantages to help customers lower energy consumption and emissions during use; ensuring safe operations; providing employees with career development opportunities; supporting local communities; acting ethically where the company operates; and complying fully with all applicable laws and regulations. RPM ranked 419th overall and 37th within the Materials & Chemicals industry category. Notably, RPM received the highest score among the four companies specifically on the “Environmental Issues” criterion. Under the continued implementation of its MAP 2025 initiative, RPM achieved record-breaking adjusted EBIT for the eleventh consecutive quarter in Q1 FY2025 (ended August 31, 2024). That quarter’s net sales totaled USD 1.97 billion, down 2.1% year-on-year.

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