How is a legend forged? WD-40—the 'universal lubricant'—epitomizes both the glory and the challenges of a blockbuster consumer product.

One trick, and you rule them all. In the fields of repair and DIY, WD-40 is regarded as an all-purpose little blue bottle. Just as Cantonese people view herbal tea—as a cure-all for any physical discomfort, inflammation, headache, or itch—WD-40’s applications seem boundless: from fixing the common joystick drift issue in Nintendo Switch game consoles, to unsticking jammed windows in Ford Focus automobiles, to dusting and cleaning components of DJI drones. Seventy years since its launch, WD-40 Company (WDFC.O), the firm behind WD-40, remains deliberately vague about the product’s actual efficacy—and even actively encourages outlandish anecdotes. For instance, its official website claims a user once successfully drove away a python hiding under their car using WD-40. This aura of mystery surrounding WD-40’s formula and function has fostered niche user communities dedicated to exploring its myriad uses—and even inspired near-fanatical devotion among some users. From rocket maintenance to lubrication magic: stable operations In terms of products, WD-40 Company relies on its flagship WD-40 Multi-Use Product to keep industrial gears running smoothly worldwide. Financially, over the past 40 years, the company’s revenue and net profit have shown generally smooth growth. While quarterly figures fluctuate, annual performance has remained relatively steady, with no pronounced volatility. In fiscal year 2023, the company reported revenue of $537 million, up 3.55% year-on-year; gross margin rose to 51.04%, up from 49.1% in the prior fiscal year. However, net profit growth hit a snag: it declined by 1.98% year-on-year to $66 million. (Note: The company’s most recent complete fiscal year ran from August 31, 2022, to August 31, 2023. To align with the company’s reporting convention, this period is referred to herein as “2023” (i.e., fiscal year 2023); other fiscal years follow accordingly. Unless otherwise specified, all monetary values in this article are in U.S. dollars.) (Source: Fincy App) The fiscal 2023 revenue growth was primarily driven by a significant increase in Q3 revenue (up 14.6% year-on-year). During that quarter, revenue rose across all regions. First, revenue in the Americas increased by 16% year-on-year, mainly due to higher sales of maintenance products in the U.S. (up 21% year-on-year). This growth was largely price-driven; however, unit sales declined, partially offsetting the revenue gains from price increases. In Latin America, maintenance product revenue rose 18% year-on-year, primarily because wholesale customers anticipated future price hikes and thus increased bulk purchases. Additionally, the company’s direct operations in Mexico posted revenue growth, attributable to two factors: rising product prices and exchange-rate effects stemming from the U.S. dollar’s appreciation. Although the recovery in Western Canada’s oil industry boosted demand for the company’s products in industrial sectors compared to the prior year, overall weakening demand in Canada led to a 23% decline in maintenance product revenue.

Global and China Dehydrating Rust Preventive Oil Market Operational Efficiency and Prospects Analysis Report, 2025–2031

4.1 Global Market: Production Capacity Share of Key Dehydrating Rust Preventive Oil Manufacturers 4.2 Global Market: Sales Volume of Key Dehydrating Rust Preventive Oil Manufacturers (2020–2025) 4.2.1 Global Market: Sales Volume of Key Dehydrating Rust Preventive Oil Manufacturers (2020–2025) 4.2.2 Global Market: Sales Revenue of Key Dehydrating Rust Preventive Oil Manufacturers (2020–2025) 4.2.3 Global Market: Sales Prices of Key Dehydrating Rust Preventive Oil Manufacturers (2020–2025) 4.2.4 2024 Global Top Producers’ Dehydrating Rust Preventive Oil Revenue Ranking 4.3 China Market: Sales Volume of Key Dehydrating Rust Preventive Oil Manufacturers (2020–2025) 4.3.1 China Market: Sales Volume of Key Dehydrating Rust Preventive Oil Manufacturers (2020–20225) 4.3.2 China Market: Sales Revenue of Key Dehydrating Rust Preventive Oil Manufacturers (2020–2025) 4.3.3 2024 China Top Producers’ Dehydrating Rust Preventive Oil Revenue Ranking 4.3.4 China Market: Sales Prices of Key Dehydrating Rust Preventive Oil Manufacturers (2020–2025) 4.4 Global Key Manufacturers: Headquarters and Production Base Locations 4.5 Global Key Manufacturers: Founding Years and Commercialization Dates of Dehydrating Rust Preventive Oil 4.6 Global Key Manufacturers: Product Types and Applications of Dehydrating Rust Preventive Oil 4.7 Industry Concentration and Competitive Landscape Analysis 4.7.1 Industry Concentration Analysis: 2024 Global Top 5 Producers’ Market Share 4.7.2 Global Dehydrating Rust Preventive Oil Tier-1, Tier-2, and Tier-3 Producers (Brands) and Their Market Shares 4.8 New Investments and M&A Activities 5 Global Key Manufacturer Profiles 5.1 WD-40 5.1.1 WD-40: Basic Information, Dehydrating Rust Preventive Oil Production Bases, Sales Regions, Competitors, and Market Position 5.1.2 WD-40: Dehydrating Rust Preventive Oil Product Specifications, Technical Parameters, and Market Applications 5.1.3 WD-40: Dehydrating Rust Preventive Oil Sales Volume, Revenue, Pricing, and Gross Margin (2020–2025) 5.1.4 WD-40 Company Profile and Core Business Lines 5.1.5 WD-40: Latest Corporate Developments 5.2 Fuchs 5.2.1 Fuchs: Basic Information, Dehydrating Rust Preventive Oil Production Bases, Sales Regions, Competitors, and Market Position 5.2.2 Fuchs: Dehydrating Rust Preventive Oil Product Specifications, Technical Parameters, and Market Applications 5.2.3 Fuchs: Dehydrating Rust Preventive Oil Sales Volume, Revenue, Pricing, and Gross Margin (2020–2025) 5.2.4 Fuchs Company Profile and Core Business Lines 5.2.5 Fuchs: Latest Corporate Developments 5.3 Shell 5.3.1 Shell: Basic Information, Dehydrating Rust Preventive Oil Production Bases, Sales Regions, Competitors, and Market Position 5.3.2 Shell: Dehydrating Rust Preventive Oil Product Specifications, Technical Parameters, and Market Applications 5.3.3 Shell: Dehydrating Rust Preventive Oil Sales Volume, Revenue, Pricing, and Gross Margin (2020–2025) 5.3.4 Shell Company Profile and Core Business Lines

WD-40 (WDFC) Reports Strong Fiscal 2026 Sales Despite Chemical Cost Pressures

Oct 22, 2026

WD-40 Company reported strong fiscal 2026 net sales of $688 million, though higher chemical costs pressured margins. The company expects margin recovery in fiscal 2027 through pricing actions and outlined an outlook of $715–735 million in net sales.

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