What is the 'Get Blue' campaign, and which companies are its founding partners?

The 'Get Blue' campaign is a new consumer-facing initiative launched by Matt Damon's nonprofit Water.org to address the global water crisis by leveraging corporate retail. Its founding partners are Gap, Starbucks, and Amazon—companies identified as significant water consumers—who are integrating water philanthropy into their sales by contributing proceeds to Water.org's WaterCredit model, which provides affordable loans for water solutions in underserved communities.

How does Water.org's WaterCredit model function within the 'Get Blue' campaign?

Within the 'Get Blue' campaign, Water.org's WaterCredit model functions by directing consumer-driven contributions—generated through sales at Gap, Starbucks, and Amazon—to provide affordable loans for water solutions in underserved communities, enabling local individuals and families to access safe water and sanitation infrastructure through market-based financing rather than traditional aid.

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Water.org launches 'Get Blue' campaign with retail partners to fund water solutions, addressing global scarcity concerns linked to corporate water usage. The initiative aims to engage consumers despite increasing scrutiny over corporate water consumption.

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Matt Damon's Campaign Urges Gap, Starbucks, and Amazon to Restore Water Resources

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