Yashine’s 902 Love Festival Unveils Its Retail Blueprint! Strategic Partnership with Global Giant RPM! Six-Business Promotional Carnival Kicks Off!

Amid fluttering colorful flags and thunderous cheers, Mr. Hua Hai, Director of the Group’s Brand & Marketing Department, delivered the opening speech. He briefly outlined the background and origin of Yashine’s 902 Love Festival, emphasizing that it represents a mutual commitment—‘love’ as the shared bond—between Yashine and all its partners. Internally, it serves as Yashine Day, boosting employee initiative, vitality, and corporate pride—making Yashine a milestone of honor for current and former employees alike. Externally, it functions as a brand day (or month), raising broader awareness, understanding, and affection for Yashine. Seizing this occasion, Yashine collaborates with ecosystem partners to co-create shared value and explore vast business opportunities rooted in lifelong loyalty—while simultaneously launching a time-limited, large-scale promotional campaign across its six core businesses. Ms. Wu Xiaoyan, General Manager of Yashine’s Consumer Marketing Management Center, shared the strategic vision for Yashine’s retail business. She noted that China’s vast market—with its deep geographic reach, multi-tiered administrative structure, and diverse consumer needs—cannot be fully served by a single brand alone. As an industry pioneer, Yashine introduced the ‘Grand Retail Strategy’, maintaining the core identity of the ‘Yashine’ brand while building a diversified brand matrix comprising complementary premium and value-oriented brands. This dual engine—full product portfolio plus brand matrix—enables omnichannel penetration and meets the needs of customers across all tiers. Yashine Grand Retail sets the ambitious strategic goal of ‘One Distributor, One Hundred Million RMB, One Hundred Years’: selecting 300 city-level distributors across prefecture-level cities within three years; establishing over 3,000 dedicated grand retail stores nationwide within ten years; reaching more than 100,000 sales points and 1 million master contractors; and achieving annual revenue of RMB 30 billion. Yashine has already taken solid steps in constructing this brand matrix—introducing Rust-Oleum, a world-class consumer brand, to target the premium segment and young DIY consumers. Within three years, Yashine and Rust-Oleum will jointly establish 800 Rust-Oleum branded specialty stores; aim to exceed USD 100 million in brand revenue within five years; and achieve USD 1 billion in annual revenue within ten years—co-writing a brilliant chapter of brand collaboration and market expansion. In front of the entire audience, Yashine officially announced its strategic brand partnership with Rust-Oleum, a global top-tier consumer brand. Mr. Nigel Meakins, Managing Director of RPM Consumer Group Asia-Pacific, attended the ceremony in person, introducing RPM Group and the Rust-Oleum brand—and expressing firm confidence and determination in building a shared future together. He stated that RPM Group ranks among the top three coating and chemical companies in the U.S. and fifth globally, with fiscal year 2023 sales exceeding USD 7.3 billion. It is one of the top 0.05% publicly listed companies on the NYSE. Its Consumer Group is among the largest players in the U.S. paint retail and DIY markets, headquartered in Chicago, with products distributed across major retailers—including Home Depot, ACE Hardware, and Walmart—as well as specialized neighborhood hardware stores. Its portfolio includes numerous century-old heritage brands, such as DAP (founded 160 years ago) and Zinsser (founded 175 years ago). Rust-Oleum—the largest consumer brand under RPM—is celebrating its 103rd anniversary and enjoys over 97% brand recognition among North American consumers. It delivers comprehensive whole-home painting solutions—from aerosol sprays to wall paints—and even offers specialized coatings for textiles, toys, furniture, and automobiles.

PPG / Sherwin-Williams / Axalta / RPM Named Among ‘America’s Most Responsible Companies 2025’

As a global leader in coatings manufacturing, Sherwin-Williams’ remarkable progress in sustainability cannot be overlooked. Since its founding, the company has consistently driven innovation through science and technology, with environmental stewardship at its core—dedicated to delivering high-quality coatings and professional application solutions to customers. Through differentiated solutions, Sherwin-Williams helps customers enhance productivity and profitability. Heidi G. Petz, President and CEO of Sherwin-Williams, stated that even amid persistently challenging macroeconomic conditions, the company remains committed to outperforming the market via growth and efficiency investments. In recent years, Sherwin-Williams has achieved steady growth through continuous technological innovation, sustainability initiatives, and global market expansion—its financial performance steadily rising. Particularly amid surging demand for green buildings and eco-friendly coatings, Sherwin-Williams has excelled. Financial reports show that Sherwin-Williams achieved net sales of USD 17.8013 billion in the first three quarters of 2024—essentially flat year-on-year—while net income rose 8.3% to USD 2.2013 billion. Recently, Sherwin-Williams projected full-year 2024 sales to remain flat or grow modestly (low single-digit percentage) versus 2023, with diluted earnings per share guidance set between USD 10.30 and USD 10.60. The company also affirmed its ongoing focus on delivering high-quality products and services while managing internal factors to ensure sustainable growth. Axalta ranked 404th overall and 31st within the Materials & Chemicals industry category. With the continuous advancement of the new-energy vehicle (NEV) industry—and under the guidance of sustainability strategies—market demands for insulation materials used in NEV motors have grown increasingly stringent. As one of the earliest industry players to enter the NEV sector, Axalta closely aligns with key sustainability trends such as electric mobility and renewable energy, and its energy solutions have evolved alongside the industry. To meet the booming NEV market, Axalta has developed a suite of sustainable products—including Voltatex® electrical insulation solutions—tailored specifically for this sector. These solutions not only extend the service life and improve operational efficiency of variable-frequency motors but also satisfy higher environmental standards—minimizing ecological impact to the greatest extent possible. At Axalta, sustainability permeates every facet of the business and is assessed holistically through Environmental, Social, and Governance (ESG) criteria: reducing operational environmental impacts; leveraging product advantages to help customers lower energy consumption and emissions during operations; ensuring safe operations; providing career development opportunities for employees; supporting local communities; acting ethically where the company operates; and complying fully with all applicable laws and regulations. RPM ranked 419th overall and 37th within the Materials & Chemicals industry category. Notably, RPM received the highest score among the four companies in the ‘Environmental Issues’ category. Under the continued implementation of its MAP 2025 strategic plan, RPM achieved record-breaking adjusted EBIT for the 11th consecutive quarter in Q1 FY2025 (ended August 31, 2024). That quarter’s net sales totaled USD 1.97 billion—a 2.1% decline year-on-year.

RPM Elects Jeffrey D. Rowe to Its Board of Directors

Oct 21, 2026

RPM International has elected Jeffrey D. Rowe to its board of directors. He brings extensive supply chain and operations experience from his role as COO at Archer-Daniels-Midland.

European Coatings

2026-07-20

ADM Appoints Jeff Rowe as Executive Vice President and Chief Operating Officer

2026-10-09

RPM International Appoints Jeffrey Rowe to Board of Directors

2026-10-21

RPM Elects Jeffrey D. Rowe to Its Board of Directors

RPM Elects Jeffrey D. Rowe to Its Board of Directors

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